Tag Archives: Super Bowl

Super Bowl 2014

All of our spots from the 2014 Super Bowl: Maserati, Coca-Cola, and Turbo Tax.

Maserati – “Strike”
With the launch of the Ghibli, Maserati moves into the mainstream luxury car market for the first time in the company’s history. Armed with their skill, effort, cunning and willingness to do the unexpected, they have ventured into the land of huge, lumbering automotive giants. This spot is a poetic reflection about the spirit of Maserati as they step out of the shadows and onto the global stage to strike.

Turbo Tax – “Love Hurts”
Other teams and Seans can ruin big days. But this time there’s a way you can win.

Coca-Cola – “It’s Beautiful”
The only thing more beautiful than this country are the people who live here. Watch and discover why #AmericaIsBeautiful.

Behind the scenes of “It’s Beautiful”:

Coca-Cola – “Going All The Way”
Watch Coca-Cola’s Game Day ad about an American underdog chasing his dream. As a company that believes every kid should have this opportunity, Coca-Cola has donated $50,000 to Boys & Girls Clubs of America.

Behind the scenes of “Going All The Way”:

Behind the Scenes of the Oreo Instagram Super Bowl Execution

We sat down with senior interactive strategist Agatha Asch to talk about the genesis of the Oreo “Cookie vs. Creme” Instagram execution for the Super Bowl, how it came about, and what was going on behind the scenes (hint: giant warehouses, and tubs of delicious white goo). Continue reading

Super Bowl 2013

Wash the chip-n-dips, put them away again for another year, and check out our spots from Super Bowl 47:



Coke’s “Chase” ad asked viewers to vote for who they’d like to win in a race to the last soda bottle in the desert: the Badlanders, the Cowboys, or the Showgirls.

Voters had the opportunity to sabotage the other teams, delaying them in the race:

And the winner was…

The Showgirls!



In Oreo’s “Whisper Fight”, library patrons argue about a question that has plagued humanity for aeons: cookie, or creme?

Fans of either can share an Instagram picture and tag it #cookiethis or #cremethis for a chance to have their photograph turned into a magnificent sculpture made of cookies or cream. Follow @Oreo on Instagram to see the works created so far.

Artists are standing by.

W+K 2012 Super Bowl Spots

For those that missed the game and those that can’t wait to watch last night’s spots again, here are ours. Let us know your thoughts in the comments.


“It’s Halftime in America”

Share the video from the Chrysler YouTube channel and see how far across the country your Tweets and reshares reach.






You can replay highlights from the polar bears second screen experience on the Coca-Cola YouTube channel.