In order to build the all-new 2015 Chrysler 200, the Chrysler brand went back to the drawing board and rebuilt everything—even the factory that makes it.
Earlier this year W+K launched the Chrysler 200 Factory Tour, a first-of-its-kind interactive experience that allowed consumers to journey inside the 5 million square ft. Sterling Heights Assembly Plant (SHAP) behind the all-new 2015 Chrysler 200. Their reasoning? You can read the reviews online. You can look under the hood and you can take it for a test drive. But if you really want to research a car, you have to look beneath the surface of the car.
But for this season’s auto shows, we wanted to let people go even deeper, and the W+K Lodge discovered a perfect way to do just that. Continue reading