The Willamette Week recently spotlighted our 1985 spot for Honda scooters featuring Lou Reed as a significant moment in Portland’s history.
Dan and David had this to say:
“It saved our butt,” Kennedy said. “That was a pivotal point. The Honda spot ran–and Nike, whether that influenced them or not–came back to us.”
They also pointed out that the collaboration with editor Larry Bridges was essential to their success, both on this spot and with other iconic pieces, including 1988’s “Revolution” spot for Nike.
“This agency should be Wieden and Kennedy and Bridges,” Kennedy said.
“Yeah, because without that Bridge we wouldn’t have crossed a lot of ‘em,” Wieden added, laughing.
Check out the WW piece for an excellent summation on the spot’s significance for advertising in general and its impact on W+K’s business specifically, and the rest of their 40th anniversary special issue for some really excellent and interesting Portland history.