Welcome to the Wieden & Kennedy weblog, our home on the World Wide Web.
As die-hard West Coasters, we never thought we’d ever announce the opening of an office on the other side of the country, much less one in Philadelphia.
But we believe in hiring the best people to do the best work for the best clients. We strive to build places where people can come to live up to their best potential.
So we’re stoked to announce that our Philadelphia office has won several pitches, and we’ll be expanding our client roster, which includes the ESPN cable network, The Philadelphia Inquirer, and YM magazine, to reflect the healthy and active client base in that city.
You go, Philadelphia!
This expansion represents the second time Wieden & Kennedy has explored opening another office; in 1985, we briefly supported a satellite office in Los Angeles, to service Honda.
Today is Nike’s Air Max Day, celebrating the Hatfield-designed, Pompidou-inspired shoe that launched the run revolution.
Wieden+Kennedy created a spot for the Air Max line which aired March 26, 1987, during the Cosby Show. The ad, which was shot in black-and-white on a Super 8 handheld camera, featured shots of professional and “everyday” athletes, all set to the tune of “Revolution” by The Beatles.
The story of the use of that song in the ad (although it was actually Apple Records that sued, not the Beatles, who supported the use of the piece, nor the rights holders, from whom it was purchased legally). Hell, they might sue us if we link to it here, so go Google it and come back to this post.
It was a revolutionary ad for a revolutionary shoe, and we celebrate its legacy to this day.
Have A Nice Idea is a great podcast with a great mission: “Hear how some of advertising’s best got into the business, what keeps them in it and how great work gets to be that way. That, and whatever else comes up.”
On their most recent episode, host Andy Askren talks to W+K PDX ECD Joe Staples and the conversation runs the gamut. Give it a listen and check out the Have A Nice Idea website for more insights into creative lives.
Inspired by former W+K producer Sarah Shapiro’s award-winning independent short Sequin Raze and executive produced by W+K Entertainment’s Sally DeSipio alongside others from Hollywood, UnREAL is Lifetime’s highly-anticipated scripted series set to premiere as 10 hour-long episodes this Summer. The first episode will debut at SXSW followed by a panel with its creators + talent.