This original piece of art was created by Kingman Cruxent Gallagher and presented by our client Laika to W+K as a thank you for the hard work and success of the movie Coraline. It measures 8' x 8' and is a three dimensional representation of the button eye Bobinski character. It's so cool. We love it. Thank you, Laika.
This past Thursday was an exciting day as Portland hosted the world premiere of Coraline.
The morning started with an all agency meeting where Ken Smith introduced the trailer as we munched on button eye donuts. Then director Henry Selick took the mic and thanked us for all the hard work. Calling us some of the most creative group of people he’s been around since his student days at Cal Arts. He assured us that this is where he’d want to work if the whole directing thing hadn’t worked out.
Later that night Coraline kicked off the Portland International Film Festival at the Schnitzer. Wieden was well-represented with everyone who worked so hard on the campaign getting a chance to walk the red carpet and rub elbows with the celebs. After a number of speeches (the highlight being lead animator Travis Knight’s musings on being an anal retentive masochist) we put on our 3-D glasses and had our mind’s blown. The film was spectacular, and the audience responded in kind.
After the screening we all headed over to Art Museum for the premiere party. Not content with mere food, drink and good conversation the folks at Laika brought many of the hero sets from the film over to the ballroom and erected booths where guests could see how different aspects of the film where made and talk to the craftspeople who made them. Good times.
For those of you who’ve been living under a rock Coraline hits theaters today nationwide. Directed by Henry Selick of Nightmare before Christmas fame and based on a book by Neil Gaiman, it’s the first feature film from Portland animation studio Laika. The film, made right here in Oregon, is the result of tens of thousands of hours of painstaking attention to detail and stop action animation craftsmanship at it’s finest. Which is to say it's a mind-blower.
And for the past several months we’ve had the pleasure of helping to insure the film gets the audience it deserves. So go see it. In 3-D if you can. The technology has come a long way since Jaws 3.
Working on the film has been an incredibly gratifying processes. When we first visited the set and saw hundreds of crew members pouring over dozens of sets we realized how much the process of making the film was part of the story. Every single thing you see on screen was made by hand, so we let that guide the work we created to promote the film.
To give you a sense of the chronology and scope of the campaign check this video.
To build some early buzz among communities we thought would respond to the film, our studio hand built these boxes using the actual assets from the film. A lot of work but much appreciated by the bloggers and influencers who found them in their mailbox.
And that's just scratching the surface. So it's no surprise we have a rather lengthy credit list. Here's hoping we didn't forget anyone.
Executive Creative Director: Susan Hoffman, Mark Fitzloff Creative Director: Susan Hoffman, Mark Fitzloff President W+K Entertainment: Bill Davenport Art Director: W+K Five Copywriter: W+K Five Designer: Erin Sorenson, Matthew Carroll, Paul Levy, Amy Corcoran, Karen Koch, Katie McGinley, Ademar Matinian, Alice Baldwin, Julia Dickey, Sarah Hollowood, Angie Maurer, Mike Weihs, Loren Boggs, Will Holmes Studio Artist: Erin Sorenson, Matthew Carroll, Paul Levy, Amy Corcoran, Karen Koch, Katie McGinley, Ademar Matinian, Alice Baldwin, Julia Dickey, Sarah Hollowood, Angie Maurer, Mike Weihs, Loren Boggs, Mark Lundgren, Christin Spagnoli, Joe Limauro Studio Manager: Maya Roberts Project Manager: Brian Mork Print Producer: Kay Zerr, Denise Hanggi, Deborah Hyde Art Buyer: Mia Chong-Hanssen, Krystle Mortimore, Natalie Flemming Photo: David Emmite, Chris Hornbecker, Mark Lundgren, Aaron Lee, Kyle Pero Illustrator: Gian Galang, Paul Levy Color: Kyle Pero, Pete Lindman, Frazer Goodbody Proofreader: Brie Spicer, Rachel Miller, Liz Upchurch Account Management: Ken Smith, Kate Hansen, Kirk Iverson Strategic Planner: Matt Kelley Interactive Strategist: James Keller Business Affairs: Teresa Lutz Producer: Jennifer Fiske, Monica Ranes Editor: Justin Lowe, Tommy Harden, Katie Turinski, Kyle Valenta, Peter Wiedensmith, David Jahns Dunks Art Director: Gian Galang Dunks Copywriter: Rob Heppler Nike Dunk Designer: Gian Galang, Rob Heppler Interactive Storefront AD: W+K Five, Mike Weihs Media: Lawrence Teherani-Ami, Chaucer Barnes, Allison Spagle, Alex Dobson Digital Director: Sean O’Brien Interactive AD: W+K Five Interactive Copywriter: W+K Five, Jimmy Carson Interactive Designer: Kiem Vu, Eric Hallmann Executive Interactive Producer: Marcelino Alvarez, Kris Hanson Interactive Producer: Jeremy Lind, Amy Wanninger Interactive Studio Artist: Mark Lundgren Interactive Photographer: Mark Lundgren Interactive Entertainment Coordinator: Gaia Borgias Brown Interactive Flash Developer: Destin Young (ourvice), Luis Santi Jr. Senior Developer: Trent Johnson Motion Director: Shawn Myers Interactive Trafficking: Jonnie James Website Sound Design: Gigeng Productions, Inc Web Trailer Editor: Tommy Harden Sound Design and Mix: Charlie Keating Assistant Editor: Jessica Baclesse Confirm and Color: Kyle Valenta Titles: Anouck Iyer, Matthew Carroll Post Producer: Patty Brebner, Terra Cloyes Production Company (Stop-Motion & Various Stills): LAIKA, Inc. Director: Henry Selick Producer: Claire Jennings, Bill Mechanic, Mary Sandell Animator: Brad Schiff, Suzanne Twining Lighting Cameraman: John Ashlee Data Wrangler: Jacqueline White Public Relations: Joani Wardwell, Lauren Glazer
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