W+K PORTLAND

US vs London: EA fun

Happy World Cup! Electronic Arts is giving you the chance to take a shot at the other side. Leading up to historic US v England confrontation on Saturday, EA is encouraging smack talk in a whole new way. Fans on both sides of the pond will be able to have their messages to the opposition kicked over the big drink and printed on a ball that will come out on the other side. If you are in LA or London today it's worth the trip to participate. In London stop by Leicester Square, 5p-9p BST. In LA stop by Universal CityWalk, 10a-2p PST.  

 

And if you aren’t there in person you can add your message to the mix on Facebook and Twitter.

U.S. fans can Tweet to @BallstotheBrits. People on the ground in LA (Universal CityWalk) can type a message on-site, have it printed on a soccer ball and fired from a billboard in Leicester Square, London.



England fans can Tweet insults to @BallstotheYanks. People on the ground in Leicester Square can do the same thing and have their message printed on a ball and shout of a billboard at CityWalk.



Spread the word on Facebook London and LA.

Super Bowl Sunday

Coca-Cola "Hard Times"

Creative Directors: Hal Curtis, Sheena Brady

Senior Agency Producer: Matt Hunnicutt

Account Supervisor: Ryan Peterson
 

Coca-Cola "Sleepwalker"
Creative Directors Hal Curtis, Sheena Brady
Art Director Patty Orlando
Copywriter Dylan Lee
Senior Agency Producer Matt Hunnicutt
Account Supervisor Ryan Peterson

EA Dante’s Inferno “Hell Awaits"
Creative Directors: Jason Bagley/Eric Baldwin
Copywriter: Charles Gschwend/Kevin Jones
Art Director: Dominic Orlando/Adam Heathcott
Producer: Endy Hedman
Account: Team Becca Milby
Executive Creative Directors: Susan Hoffman/Mark Fitzloff
Agency Executive Producer: Ben Grylewicz

Dodge Man’s Last Stand
Creative Directors: Aaron Allen/Joe Staples
Copywriter: Joe Staples
Art Director: Jimm Lasser
Producer: Jessica Staples
Account Team: Maggie Entwistle/Steve Barry
Executive Creative Directors: Susan Hoffman/Mark Fitzloff
Agency Executive Producer: Ben Grylewicz

MySims Racing

Credits:
Creative Directors: Aaron Allen & Jed Alger
Creative: Charlie Gschwend, Rob Kendall
Account Management: Katie Nance, Becca Milby
Studio Artist: Aaron Lee
Studio Manager: Maya Roberts
Strategic Planning: Adema Sall
Media: Kim Humphries, Kelsey Bozanich
Project Manager: Jane Monaghan
Retouching: Kyle Pero
Print Producer: Deborah Hyde
Art Buyer: Mia Chong-Hanssen
TV Director: Johannes Gamble
Viral Video Directors: Patrick Stanton,
Broadcast: Lara Gallagher
Special Thanks to Charlotte Arnold, Dan Blaney and Eric Stevens.

Go to Hell!

We wanted to take a more personal approach to the already fun EA Community Day. We wanted full immersion from the moment the attendees were greeted at the airport with signs that said "GO TO HELL" to them discovering cryptic copies of Dante's Inferno on their hotel beds. Creds:
CD: Aaron Allen, Eric Baldwin, Jason Bagley
Creatives: Dominic Orlando, Adam Heathcott
Planner: Matt Kelley
Account: Becca Milby, Philip Kirsch
SM: Maya Roberts
Studio Team:
Karen Koch
Katie Mcginely
Sam Tudyk
Julia Dickey
Alice Baldwin
Ademar Matinian
Patrick Abbey
Malia Killings
Eric Blad
Aaron Lee
Sarah Hollowood (just a little bit)
Angie Mauer (just a little bit)

The following link is from a recipient of a Dante's Inferno kit. http://www.destructoid.com/custom-dante-s-inferno-books-are-things-of-nightmares-132666.phtml

W+K supports animal testing?!

Well of course we do... when they're game-testing EA's latest release SimAnimals. Here is the :30 second spot and corresponding print campaign. Kudos to everyone involved – especially those on the actual photoshoot risking life and limb in front of a real 1600-pound Kodiak bear.

Yes, these are all real animals and no, none of our furry friends were harmed in the process.

AD: Matthew Carey / David Neevel
CW: Matthew Carey / David Neevel
SA: Aaron Lee
SM: Joe Favre
PM: Abby Marten
AE: Katie Nance
AB: Mia Chong-Hanssen
PHOTO: Ray Gordon
COLOR: Peter Lindman
ECD: Susan Hoffman / Mark Fitzloff
CD: Jed Alger / Aaron Allen

SPORE ATTACK!

W+K and EA rolled out Will Wright's much anticipated game launch last month with a multi-city "War of the Worlds" attack pattern. Billboards, subway dominations, walls, bus shelters, phone booths - nothing was safe. Much of the buzz even created some theft in many of the bus shelters.

Latest numbers are coming in that the SPORE game title has sold over 1 million copies. Job well done team and thanks for all your hard work!!!

New York City


 

San Francisco

Boston

Roll Call:
AD:Matt Murphy/Jimm Lasser
CW:Chris Jacobs/Mathew Carey
SA:Aaron Lee, Cathy Ormerod, Peter Yue
CD:Jed Alger/Aaron Allen
ECD:Susan Hoffman/Mark Fitzloff
SM:Joe Favre
PM:Jamie Hutter
AE:Brendan Keenan
AAE:Andrew Walenga
MD:Jeff Jan
PP:Denise Hanggi
ILLUS:Drew Marshall; Studio Ninjas

And God saw that it was good.

Sporons unite! After a year and a half of hard work and evolution (haha, lol, rofl), EA's Spore campaign has finally launched. Enjoy.

 

Spore gets the World's Tiniest Billboard, Requires Telescope to See.

14 x 6 inches is the actual size!!

Roll Call

Art Director:  Matt Murphy, Jim Lasser

Copywriter: Chris Jacobs, Matthew Carrey

CDs: Jed Alger,  Aaron Allen/Jose Cabaco 

Planner: Kelly Schoeffel

Media: Kelly Muller, Jeff Jan, Mike Diccicco

Account Director: Andrew Schafer

Acct. Sup: Brendan Keenan

AE: Victoria Krueger

Studio: Joe Favre, Cathy Ormerod, Peter Yue, Aaron Lee

Art Buying: Mia Chong-Hanssen 

Spore Virals: Inner Feelings from Outer Space

Roll Call

Art Director:  David Neval, Chris Larson, Matt Murphy

Copywriter: Tatum Shaw, Chris Jacobs

CDs: Jed Alger,  Jose Cabaco 

SimCity Creator

Here is a spot from the EA team for SimCity Creator called "Secret World." Also included the corresponding print work. Good job team!

Client: EA Games
Agency: Wieden + Kennedy, Portland
Creative Director: Jed Alger, Aaron Allen
Copywriter: Charlie Gschwend
Art Director: Azsa West
Agency Producer: Jennifer Fiske
Studio Artist: Aaron Lee
Illustrator: James Joyce
Production Company: Hornet

Tiger amazes. Rubik says, "WTF."

Art Director: Rob Kendall
Writer: Eric Samsel
CDs: Jed Alger, Aaron Allen
Account Service: Jordan Delapoer
Director: Mathew Cullen

Tiger Woods walks on water, Jesus says "WTF"

We found this video on YouTube:

We then asked Tiger Woods to prove YouTube user Levinator25 wrong:

Art Director: Rob Kendall
Writer: Eric Samsel
CDs: Jed Alger, Aaron Allen
Account Service: Jordan Delapoer
Director: Mathew Cullen