Recently, our studio and W+K Tomorrow partnered with local startup Bettery, who offer rechargeable batteries and swap stations, to completely reinvent their branding from the ground up–everything from their logo to the user interface on their physical machines. We talked to associate studio manager Wendy Martenson about the year-and-a-half-long process. Continue reading
This week, our own W+K Tomorrow has released their first title, a collection of essays entitled American Dreamers–which brings inventors, artists, entrepreneurs and visionaries together under one cover.
In it, Dr Zubrin reminds us why humans must travel to Mars; Cindy Gallop offers a real world alternative to porn; Stan Lee calls for heroes; and Arianna Huffington banishes old media gods. From cooking to space travel, from sex to running, it’s a mixture of projects, schemes, and blueprints for brighter futures.
The project is an experiment in book-making, as well as book-releasing. The team assembled over fifty dreams in a sweet book in just 3 months, and it’s available in digital form as well as through the makesharpstuff.com website.
W+K Tomorrow have said they’re keen to see how the content from American Dreamers can live in other forms. The poster at the top of this post was designed by Andy Prince, and inspired by Kurt Andersen’s piece called “Reset”. There will be more of those, and they’ve promised a couple of online experiments as well.
Interested? Want to get involved? Follow Sharp Stuff on Twitter: @makesharpstuff. Make a poster. Share your dream.
Wordstock—Portland’s annual literary festival—is back, featuring seven author stages, a book fair, a children’s activity area, and workshops for emerging writers. W+K loves to read (we have our very own inner-office lending library to prove it) and you can catch us in the mix of festivities throughout the weekend.
For 5th consecutive year, W+K 12 has been tasked by the good people at Wordstock to help give the festival a new look and feel. This year, the 12ers decided to make reading a little sexier; spinning the Wordstock website into an eclectic destination for storytellers and story lovers alike.
Complete with lacquer finishes and illuminating neon colors, the site contains bookishly spicy items like flirty lit buttons and a feisty teaser. Festival-goers can also enjoy a new, adults only Red-Chair District as well as experience literary ecstasy on the WordStock Hotline where participating authors “talk wordy” to you on the other end.
This Saturday, W+K Tomorrow and the Portland Incubator Experiment hosted a hack day for Portland Public Schools. Emerging from the GOOD Ideas for Cities event in February, the hack aimed to make some of the ideas more tangible. It was also the first move in an attempt to get the 85% of Portlanders who don’t have school age kids more involved with public schools.
Mayor Sam Adams kicked off the day at 10am. We had a great turnout – a good mix of representatives from the City and the school system, people from some of the key organizations supporting schools, and a healthy dose of developers.