Category Archives: W+K 12

Inside WK12.9: This Is 12.


The W+K blog is pleased to introduce a new series of posts, “Inside WK12.9″, by Wayne Kasserman, a member of 12.9, the newest class of W+K’s in-house advertising school, reflecting on the 12 experience.

On Tuesday night 12.9 introduced themselves to the agency with an event titled, THIS IS 12.

For those of you that don’t know, W+K12 is an experimental advertising agency masquerading as an experimental advertising school deep within the walls of Wieden+Kennedy. Started in 2004 as a way to mold and shape today’s youngest and brightest talents, the program brings together about a dozen individuals from all walks of life for 12 months of creative thinking, creative making and, of course, failing harder. This year’s class chose to focus their first project around the number 12 and its incredible and undeniable value. Continue reading →

We Heart Wordstock: W+K 12 and W+K Tomorrow Get Involved

Wordstock—Portland’s annual literary festival—is back, featuring seven author stages, a book fair, a children’s activity area, and workshops for emerging writers. W+K loves to read (we have our very own inner-office lending library to prove it) and you can catch us in the mix of festivities throughout the weekend.

For 5th consecutive year, W+K 12 has been tasked by the good people at Wordstock to help give the festival a new look and feel. This year, the 12ers decided to make reading a little sexier; spinning the Wordstock website into an eclectic destination for storytellers and story lovers alike.

Complete with lacquer finishes and illuminating neon colors, the site contains bookishly spicy items like flirty lit buttons and a feisty teaser. Festival-goers can also enjoy a new, adults only Red-Chair District as well as experience literary ecstasy on the WordStock Hotline where participating authors “talk wordy” to you on the other end.

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W+K Portland Office Meets the New Class of W+K 12

This week, the eighth class of our 9-month, in-house advertising school W+K 12 introduced themselves to the Portland office with crème brûlée donuts, mimosas and an exhibition of their “abecedarium”, a “back to the basics tool . . . to help navigate the uncharted waters of this upcoming year . . . We don’t know what to expect, just that there’ll be a whole lot of learning involved.” Check out the pics of the event and find links to W+K 12 online below.

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