Latest campaign from Old Spice supports the launch of the Fresh Collection, a line of antiperspirant/deodorants that give guys the chance to smell like some of the freshest places on earth.
Remember scratch and sniff? Well, we’re going to offer you “rub and sniff”. Look for the ads starting in April.
Creative Directors: Eric Baldwin & Jason Bagley
Creatives: Jason Kreher & Jason Bagley & Eric Baldwin
Account Management: Jordan Muse
Typeface: Mike Weihs, Peter Yue, Cathy Ormerod
Agency Producer: Sarah Shapiro