Category Archives: Press

When W+K Walked on the Wild Side

The Willamette Week recently spotlighted our 1985 spot for Honda scooters featuring Lou Reed as a significant moment in Portland’s history.

Dan and David had this to say:

“It saved our butt,” Kennedy said. “That was a pivotal point. The Honda spot ran–and Nike, whether that influenced them or not–came back to us.”

They also pointed out that the collaboration with editor Larry Bridges was essential to their success, both on this spot and with other iconic pieces, including 1988’s “Revolution” spot for Nike.

“This agency should be Wieden and Kennedy and Bridges,” Kennedy said.

“Yeah, because without that Bridge we wouldn’t have crossed a lot of ‘em,” Wieden added, laughing.

Check out the WW piece for an excellent summation on the spot’s significance for advertising in general and its impact on W+K’s business specifically, and the rest of their 40th anniversary special issue for some really excellent and interesting Portland history.

Also, while the above spot was for Honda Scooters, you can see our current slate of Honda brand work, which is handled by our London office.

Dave Luhr and the Portland Business Journal


Photo by jimlockheed via Instagram

This morning, W+K president Dave Luhr was interviewed for the the Portland Business Journal’s “Power Breakfast” series, where he spoke about fostering a creative environment, loving the clients before the account, and how a good ad solves a business problem. Check out the article and the best of social media coverage below. Continue reading

W+K Named Shoot Magazine Agency of the Year

PORTLAND, Ore., December 11, 2009, Robert Goldrich — In a year when the global economy was in disarray with profoundly negative repercussions for the advertising industry, the positive theme of coming together came together for SHOOT's Agency of the Year, Wieden+Kennedy (W+K), which realized creative and business growth in 2009, as reflected in a raft of breakthrough work. continued hereWK_Shoot_Online_832
 AICF creative team (l to r): Peter Wiedensmith, David Kennedy, Jeff Selis, Patty Fogarty  Photo: Kurt Hettle

Meat Here

You may have noticed that our very own powerhouse project manager Jane Monaghan is even more chipper than normal. This could be because, after months of hard work and preparation, Jane (co-owner via spousal extension) is celebrating the opening of the finest European-style restaurant and charcuterie this side of the Cascades. Introducing Olympic Provisions. The coming together of a group of Portland's restaurant luminaries. Roughly, think two parts Clyde Common, one part Ace Hotel and one part Castagna mixed with a whole lot of local awesomeness. Even their iconic "Meat Here" sign was designed and hand-built by (WK alums) The Official Manufacturing Company (who also handled their branding and web design).

Olympic Provisions is located at 107 SE Washington Street, inside the Olympic Mills Commerce Center. The entrance is on the corner of SE 2nd and Washington.