Teetering on the edge of the supposed-end-of-the-world, we sat down with Old Spice’s senior interactive producer Mike Davidson, copywriter Andy Laugenour and art Director Max Stinson to talk about the creative process that resulted in Dikembe Mutombo’s 4½ Weeks to Save the World, a game that lets successful players add more time to the Mayan calendar.
This could be your desk.
Do you regularly surf the Web?
Can you do Facebook?
Does the prospect of a more digital future get you jazzed?
W+K believes that the World Wide Web has the potential to go mainstream someday.
That’s why we’re looking for a social strategist to help us usher in the future for our beloved client Old Spice.
We’ve created a series of Internet challenges to help us find the perfect candidate. If you think you have what it takes to succeed in the world of tomorrow, we encourage you to participate. The challenges start today and end Monday, November 5th, so don’t wait. All of the pertinent information is here:
Good luck, cyber warriors.
By Dean McBeth
The answer is: of course you have. You’ve shown your enthusiasm for your favorite team. You’ve participated in a group rally to help show your school spirit. When a sea of arms wave across a large stadium, you can’t help but opt-in.
Kai Ryssdal talks to Iain Tait of Wieden+Kennedy, the marketing firm behind Old Spice’s latest marketing campaign, which includes rapid video responses to fans of the commercials.