
Hearty, heartfelt congratulations to Phil Knight on his induction into the 64th Advertising Hall of Fame!


Hearty, heartfelt congratulations to Phil Knight on his induction into the 64th Advertising Hall of Fame!

Our own David Neevel shares project plans and code for an Arduino-powered email-writing guitar.
WK recently allowed me some time to tackle a problem that plagues workers everywhere whether they are working in advertising or some other job that involves a lot of email typing. I’m talking about the problem of not being able to devote enough time practicing shredding the guitar. The solution of hooking a guitar up so that you could use it like a computer keyboard had been in my head for a few years and it was a real joy to get to follow through on it.
Learn about it from this video:
For anyone who would like to build their own Email Guitar I’ll show you some more on a few of my favorite parts of the project.
Here’s the plan I made before I started working on it. I ended up staying true to this plan.

Here’s the optoisolator circuit I used. Getting this thing to work was the hardest part of the project. A few other plans I found for this circuit didn’t work. I even bought a MIDI shield in desperation, and it didn’t work at all.

Here is the design for the relay board and the relay board itself with a couple components attached. It was the first time I’ve had a PCB board printed, and I was happy not to have screwed up so bad I had to scrap it and start all over.

In order to make the relay make the right connections on the keyboard brains, I had to map out the connections made on the keyboard. These are the layers in a keyboard that the relays are taking the place of. I color coded them to make them easier to follow.

Once I got all that working correctly it was time to program the arduino. That was a lot of work but it was pretty straightforward. Here is a link to the code I used.
Hopefully soon workplaces will be filled with the tones of badass guitars instead of boring key click noises!
See more of Neevel’s projects at his personal site, DavidNeevel.com.
Next week, our own Sarah Shapiro will premiere her short film “Sequin Raze” at South by Southwest.
“On the closing night of hit reality show The Hunk, jaded, once-feminist producer Rebecca Goldberg’s moral compass is tested when the lawless show psychologist gives her inside information on the contestant she is sent to mentally destroy.”
We talked with Sarah about her creative process, how to get talented actors to work for free, and how her W+K family helped make the project a reality. Continue reading
Yes, it’s that time of year again…the time when people pack their sandals/raincoats/winter scarves and head to Austin, Texas for South by Southwest. Here’s our schedule (we’d love to see you there), and stay tuned this week for interviews with film director Sarah Shapiro and the 2-Bit Bub creative team. Continue reading

“It is about making sure that the next generation of leadership gets started as early as they can. These are the most energizing pieces of news, I think, from the last couple days, that this agency has had in a long time. I mean, I know it’s important when we win the agency of the year, best global dee-dee-dah-dah-dah-dah-dah, but what we do inside, and how we keep this culture alive, and who are the people that we’re counting on to do that—this has been probably one of the biggest steps this agency has taken forward in a long, long time, and I can’t tell you how excited I am.”
—Dan Wieden
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