Well of course we do… when they’re game-testing EA’s latest release SimAnimals. Here is the :30 second spot and corresponding print campaign. Kudos to everyone involved – especially those on the actual photoshoot risking life and limb in front of a real 1600-pound Kodiak bear.
Yes, these are all real animals and no, none of our furry friends were harmed in the process.
AD: Matthew Carey / David Neevel CW: Matthew Carey / David Neevel SA: Aaron Lee SM: Joe Favre PM: Abby Marten AE: Katie Nance AB: Mia Chong-Hanssen PHOTO:Ray Gordon COLOR: Peter Lindman ECD: Susan Hoffman / Mark Fitzloff CD: Jed Alger / Aaron Allen
W+K and EA rolled out Will Wright’s much anticipated game launch last month with a multi-city “War of the Worlds” attack pattern. Billboards, subway dominations, walls, bus shelters, phone booths – nothing was safe. Much of the buzz even created some theft in many of the bus shelters.
Latest numbers are coming in that the SPORE game title has sold over 1 million copies. Job well done team and thanks for all your hard work!!!
New York City
Roll Call: AD:Matt Murphy/Jimm Lasser CW:Chris Jacobs/Mathew Carey SA:Aaron Lee, Cathy Ormerod, Peter Yue CD:Jed Alger/Aaron Allen ECD:Susan Hoffman/Mark Fitzloff SM:Joe Favre PM:Jamie Hutter AE:Brendan Keenan AAE:Andrew Walenga MD:Jeff Jan PP:Denise Hanggi ILLUS:Drew Marshall; Studio Ninjas
Here is a spot from the EA team for SimCity Creator called “Secret World.” Also included the corresponding print work. Good job team!
Client: EA Games Agency: Wieden + Kennedy, Portland Creative Director: Jed Alger, Aaron Allen Copywriter: Charlie Gschwend Art Director: Azsa West Agency Producer: Jennifer Fiske Studio Artist: Aaron Lee Illustrator: James Joyce Production Company: Hornet