Category Archives: Electronic Arts

W+K supports animal testing?!

Well of course we do… when they’re game-testing EA’s latest release SimAnimals. Here is the :30 second spot and corresponding print campaign. Kudos to everyone involved – especially those on the actual photoshoot risking life and limb in front of a real 1600-pound Kodiak bear.

Yes, these are all real animals and no, none of our furry friends were harmed in the process.

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AD: Matthew Carey / David Neevel
CW: Matthew Carey / David Neevel
SA: Aaron Lee
SM: Joe Favre
PM: Abby Marten
AE: Katie Nance
AB: Mia Chong-Hanssen
PHOTO: Ray Gordon
COLOR: Peter Lindman
ECD:
Susan Hoffman / Mark Fitzloff
CD: Jed Alger / Aaron Allen

SPORE ATTACK!

W+K and EA rolled out Will Wright’s much anticipated game launch last month with a multi-city “War of the Worlds” attack pattern. Billboards, subway dominations, walls, bus shelters, phone booths – nothing was safe. Much of the buzz even created some theft in many of the bus shelters.

Latest numbers are coming in that the SPORE game title has sold over 1 million copies. Job well done team and thanks for all your hard work!!!

New York City
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San Francisco

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Boston
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Roll Call:
AD:Matt Murphy/Jimm Lasser
CW:Chris Jacobs/Mathew Carey
SA:Aaron Lee, Cathy Ormerod, Peter Yue
CD:Jed Alger/Aaron Allen
ECD:Susan Hoffman/Mark Fitzloff
SM:Joe Favre
PM:Jamie Hutter
AE:Brendan Keenan
AAE:Andrew Walenga
MD:Jeff Jan
PP:Denise Hanggi
ILLUS:Drew Marshall; Studio Ninjas

And God saw that it was good.

Sporons unite! After a year and a half of hard work and evolution (haha, lol, rofl), EA’s Spore campaign has finally launched. Enjoy.

 

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Genealogy

Spore gets the World’s Tiniest Billboard, Requires Telescope to See.

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14 x 6 inches is the actual size!!

Roll Call

Art Director:  Matt Murphy, Jim Lasser

Copywriter: Chris Jacobs, Matthew Carrey

CDs: Jed Alger,  Aaron Allen/Jose Cabaco 

Planner: Kelly Schoeffel

Media: Kelly Muller, Jeff Jan, Mike Diccicco

Account Director: Andrew Schafer

Acct. Sup: Brendan Keenan

AE: Victoria Krueger

Studio: Joe Favre, Cathy Ormerod, Peter Yue, Aaron Lee

Art Buying: Mia Chong-Hanssen 


Spore Virals
: Inner Feelings from Outer Space







Roll Call

Art Director:  David Neval, Chris Larson, Matt Murphy

Copywriter: Tatum Shaw, Chris Jacobs

CDs: Jed Alger,  Jose Cabaco 

SimCity Creator

Here is a spot from the EA team for SimCity Creator called “Secret World.” Also included the corresponding print work. Good job team!


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Client: EA Games
Agency: Wieden + Kennedy, Portland
Creative Director: Jed AlgerAaron Allen
Copywriter: Charlie Gschwend
Art Director: Azsa West
Agency Producer: Jennifer Fiske
Studio Artist: Aaron Lee
Illustrator: James Joyce
Production Company: Hornet