Anti-hero Grayson Hunt is the central figure in Bulletstorm, a new first-person shooter videogame coming soon from People Can Fly, Epic Games, and EA. To get a sense for the game, the team created this send-up of the beloved Halo series.
Contains grossness. Rated W for “well, just watch.”
Happy World Cup! Electronic Arts is giving you the chance to take a shot at the other side. Leading up to historic US v England confrontation on Saturday, EA is encouraging smack talk in a whole new way. Fans on both sides of the pond will be able to have their messages to the opposition kicked over the big drink and printed on a ball that will come out on the other side. If you are in LA or London today it's worth the trip to participate. In London stop by Leicester Square, 5p-9p BST. In LA stop by Universal CityWalk, 10a-2p PST.
And if you aren’t there in person you can add your message to the mix on Facebook and Twitter.
U.S. fans can Tweet to @BallstotheBrits. People on the ground in LA (Universal CityWalk) can type a message on-site, have it printed on a soccer ball and fired from a billboard in Leicester Square, London.
England fans can Tweet insults to @BallstotheYanks. People on the ground in Leicester Square can do the same thing and have their message printed on a ball and shout of a billboard at CityWalk.
Coca-Cola "Sleepwalker" Creative Directors Hal Curtis, Sheena Brady Art Director Patty Orlando Copywriter Dylan Lee Senior Agency Producer Matt Hunnicutt Account Supervisor Ryan Peterson
EA Dante’s Inferno “Hell Awaits" Creative Directors: Jason Bagley/Eric Baldwin Copywriter: Charles Gschwend/Kevin Jones Art Director: Dominic Orlando/Adam Heathcott Producer: Endy Hedman Account: Team Becca Milby Executive Creative Directors: Susan Hoffman/Mark Fitzloff Agency Executive Producer: Ben Grylewicz
Dodge Man’s Last Stand Creative Directors: Aaron Allen/Joe Staples Copywriter: Joe Staples Art Director: Jimm Lasser Producer: Jessica Staples Account Team: Maggie Entwistle/Steve Barry Executive Creative Directors: Susan Hoffman/Mark Fitzloff Agency Executive Producer: Ben Grylewicz
We wanted to take a more personal approach to the already fun EA Community
Day. We wanted full immersion from the moment the attendees were greeted at
the airport with signs that said “GO TO HELL” to them discovering cryptic
copies of Dante’s Inferno on their hotel beds. Creds: CD: Aaron Allen, Eric Baldwin, Jason Bagley Creatives: Dominic Orlando, Adam Heathcott Planner: Matt Kelley Account: Becca Milby, Philip Kirsch SM: Maya Roberts Studio Team:
Sarah Hollowood (just a little bit)
Angie Mauer (just a little bit)