Wash the chip-n-dips, put them away again for another year, and check out our spots from Super Bowl 47:
Coke’s “Chase” ad asked viewers to vote for who they’d like to win in a race to the last soda bottle in the desert: the Badlanders, the Cowboys, or the Showgirls.
Voters had the opportunity to sabotage the other teams, delaying them in the race:
And the winner was…
In Oreo’s “Whisper Fight”, library patrons argue about a question that has plagued humanity for aeons: cookie, or creme?
Fans of either can share an Instagram picture and tag it #cookiethis or #cremethis for a chance to have their photograph turned into a magnificent sculpture made of cookies or cream. Follow @Oreo on Instagram to see the works created so far.
Coca-Cola "Sleepwalker" Creative Directors Hal Curtis, Sheena Brady Art Director Patty Orlando Copywriter Dylan Lee Senior Agency Producer Matt Hunnicutt Account Supervisor Ryan Peterson
EA Dante’s Inferno “Hell Awaits" Creative Directors: Jason Bagley/Eric Baldwin Copywriter: Charles Gschwend/Kevin Jones Art Director: Dominic Orlando/Adam Heathcott Producer: Endy Hedman Account: Team Becca Milby Executive Creative Directors: Susan Hoffman/Mark Fitzloff Agency Executive Producer: Ben Grylewicz
Dodge Man’s Last Stand Creative Directors: Aaron Allen/Joe Staples Copywriter: Joe Staples Art Director: Jimm Lasser Producer: Jessica Staples Account Team: Maggie Entwistle/Steve Barry Executive Creative Directors: Susan Hoffman/Mark Fitzloff Agency Executive Producer: Ben Grylewicz
Saturday night, Heist, our animated spot for Coca-Cola won the Emmy for Outstanding Commercial. Heist originally debuted during last year’s Super Bowl. Congratulations to the entire team including creatives, Hal Curtis, Sheena Brady, Lee Jennings, James Moslander and Marc D’Avignon, account supervisor, Ryan Peterson, producers, Matt Hunnicutt and Juliana Montgomery and to Psyop for their amazing animation.
Our own Juliana was there to accept the Emmy on behalf of W+K. Here’s what she had to say…
Excruciating describes waiting for the “Outstanding Commercial” category to be called when it’s the primary category you came to hear. It took 4 hours of the Creative Arts Emmy Ceremony on Sept 12th to get to that category and of that – I needed to use the restroom for a good 3 hours of it. So – when the fateful moment came for the “Outstanding Commercial” announcement – I spent 3-5 seconds processing that Jaime-Lynn Sigler and Jerry Ferrera (“Turtle” from Entourage), just announced “And the Emmy goes to – Coca-Cola ‘Heist’” all I could think to do is walk briskly, remember everyone’s name, don’t trip up the stairs, reach out and accept that gorgeous award!
Hearkening back to iconic Coca-Cola work of the past 100 years, we want to create a modern and ownable style for the next 100 years. We studied the previous contributions of Norman Rockwell and Hayden Sundblom and applied our observations to the photography style of Gary Land to create something new; a new visual identity that embodies Coca-Cola.
Some behind the scenes action.
Main lobby at the Coca-Cola headquarters in Atlanta.
Creative Directors: Hal Curtis and Sheena Brady Art Director: Chris Thurman and James Moslander Copywriter: Marc D’Avignon Account Team: Ryan Peterson Project Manager: Andrea Nelsen Art Buyer: Marni Beardsley, Leah Jacobson and Mia Chong-Hanssen Studio Manager: Shari Eiesland and Michael Frediani Studio Artists: Cari Vander Yacht and Qiao Lin Retouching: Peter Lindman Photographer/Retouching: Gary Land