In celebration of Dan’s recent induction into their Hall of Fame, The Art Director's Club recently hosted a conversation with Dan, Dave, Jeff Goodby and a few hundred other advertising enthusiasts. Goody played the role of moderator and talked with our famous duo about life, advertising and the future.
Dan and Dave delighted the packed house with stories from the humble beginning of W+K. They shared juicy tidbits about the first time they met to the origin of "Just Do It." They also talked about the philosophy behind allowing people to fail, the significance of independence as an agency, and their personal passion projects—for Dan, his commitment to Caldera, and for Dave, his work with the American Indian College Fund.
It was a great night. Congratulations Dan.
But wait, Dave doesn't seem to be very happy about this:
Wieden+Kennedy took home three Grand Prix trophies this week at the Cannes advertising festival, one for Old Spice in the film category, the other two for Nike in the cyber and integrated contests.
Nike ‘Chalkbot’ by Wieden+Kennedy Portland was awarded Cyber Lion Grand Prix in Interactive. The campaign was acclaimed as a prime example of two themes that emerged from the best work seen during the judging process: invisible technology and "real-time" interaction. The greatest innovations supported "this notion that technology will reach its peak when you don't even realize it's there," said Jury President Jeff Benjamin (of Crispin Porter Bogusky). "The stuff that was so innovative was the stuff that seemed magical. It had technology, but that's not what was showing."
The Nike's Livestrong campaign, of which Chalkbot was a part, took home the integrated Grand Prix. The campaign incorporated everything from events, outdoor, online, web films, and "Chalkbot”. "We saw brilliant work in every aspect of the campaign – print, broadband, an event and specifically Chalkbot, that in itself showed true innovation in numerous channels," said Jury President Bob Greenberg. "The execution was flawless in every way shape and form and we voted unanimously." And while "Chalkbot" has been the most celebrated aspect of the campaign so far, some jurors found the campaign's most brilliant component to be its opening gambit — Armstrong's decision to return to the Tour De France in the name of Livestrong.
"We have to look at that as part of the advertising," said juror Rob Reilly, CCO of Crispin, Porter & Bogusky. "That's where integration is going. It's not just another TV spot. His coming back was a calculated move to start this campaign. To me, that's the most important part. Chalkbot is an incredible tool, but the decision to come back in the first place, as a marketing idea, is brilliant."
The Grand Prix for film at this year's Cannes Lions International Advertising Festival was awarded to a TV commercial for Old Spice, "The Man Your Man Could Smell Like", also by Wieden+Kennedy, Portland.
"It took an old, sleepy brand and woke it up, and overnight wove its way into popular culture," said jury President Mark Tutssel, global chief creative officer of Leo Burnett Worldwide. He noted that the commercial showed "the power of creativity to ignite a sleeping giant."
Last week the CLIO Awards announced it will present Dan Wieden with the Lifetime Achievement Award on May 13 during the 50th Anniversary CLIO Awards in Las Vegas, Nevada. The CLIO Lifetime Achievement Award, one of the highest, most prestigious honors in the industry, recognizes the outstanding and ongoing contribution of an individual who leads the industry forward. Congratulations Dan! Here’s the announcement also a small outside write-up.