Wednesday afternoon we stopped work to meet John Fetterman. When the steel mills closed in Braddock, PA, they left behind a dwindling population living in near apocalyptic circumstances. Mayor, John Fetterman, and a new generation of urban pioneers have come with a mission- to create a new frontier from the ashes of the once vibrant town. It was this story, that inspired our Levi's team to build a campaign around the spirit and hope of Braddock. All the people you see in the TV, Outdoor and Print are residents of Braddock. It's great when a company can get behind a town and help it succeed. Levis is putting time and energy beyond the campaign to help support Braddock. Please visit the Levi's YouTube Channel' to discover more.
To learn more about John and Braddock check out this clip from Sunday Morning that aired about a month ago.
Thanks John for coming to visit us and all your continued dedication. You are an inspiration.
Happy Birthday David!
We all have a date on the calendar each year that reminds us to reflect about how much good we can give to others over the past year and throughout our lives. David Kennedy has done a lot of good.
The American Indian College Fund is an account we have proudly worked on for 18 years as agency. Second only in longevity to Nike. David's passion and energy has made a tremendous impact on the community. So to celebrate David's birthday a select group of people from AICF came to WK to make the event special.
Before we get into all of it, take a look at what AICF means to Wieden+Kennedy.
Due to funding restraints, AICF can only run a campaign every three years. This year is one of those years and our spot for the AICF is special. Neil Young who never sells his music for advertising has generously donated his music that is used in this years Think Indian TV spot. Thanks Neil.
THINK INDIAN Credits:
Creative Directors: Dan Wieden & David Kennedy
Art Director: Patty Fogarty
Copywriter: Scrappers Morrison & Patty Fogarty
Account Management: Elisa Silva
Media: Jonas Greene
Studio Artist: Cathy Ormerod
Studio Manager: Joe Favre & Maya Roberts
Strategic Planner: Alison Bonner
Project Manager: Stacy Grogan
Retouching: Peter Lindeman
Proofreading: Brie Spicer, Liz Upchurch, & Rachel Miller
Saving Grace: Sandy Parkerson
Print Producer: Lonnie Winter
Art Buyer: Mia Chong-Hanssen & Amy Carleton
Broadcast Producer: Jeff Selis
Editor: Peter Wiedensmith & Kyle Valenta
Business Affairs: Amber Lavender
PR: Joani Wardwell
Accounting: Kecia McLaughlin, Katie Dunbar
–––––––––
With that, Jonas Greene introduced John "Buzzy" Nelson for a naming ceremony for David Kennedy. Buzzy is Oglala Lakota and Cheyenne. He’s the great great grandson of Chief Red Cloud. Buzzy is also Tiyospaye Itancan (Chief) an honor given to him by Oliver Red Cloud the current chief of the Oglala Lakotas.
Rick Williams, the President of the American Indian College Fund chose this name for David and had his uncle “Buzzy” do the ceremony.
Some background on the people and meanings of this ceremony:
An honorable Lakota a man will get a new name 4 times in his life. David Kennedy was given a Lakota Name ten years ago, when he was still a common man, now that he is an elder and he will get a new name that he will carry with him the rest of his life. He was given the name “Woksapa Wicasa” pronounced Wok Sapa Wi Cha Sha. Literally translated it means Wisdom Man or Wise man. It is reserved for those who carry the wisdom of the people and act in manner that is in the best interest of the people. “Woksapa Wicasa” is his name because for almost two decades he has dedicated his life to helping Indian people. He is always respectful of the culture, religion, history and values of Native Americans. He is a deep thinker and uses his natural intellect to help the people. He has learned to think out of the box and put his mind in the circle. He thinks “Indian”. He is a great man and now has an even greater name.
David's energy and passion for AICF is inspiring to many. So much so that, as a special gift, Wieden+Kennedy has endowed a 50,000 dollar art scholarship to the American Indian College Fund in his name.
Happy Birthday David.
Recent Comments