It’s September, so that means it’s Bike Commute Challenge month here in Oregon! One of the many perks of working at Wieden+Kennedy is that we support our bike commuters. It’s Portland, after all.
The Bicycle Transportation Alliance, a non-profit bike advocacy group based in Portland, puts on the Bike Commute Challenge every September, during which businesses compete to have the highest percentage of commutes by bike. W+K is always a front runner in the competition (we’ll catch you this year, Reed College!).
We use the month of September to show our bike commuters extra love by hosting parties and workshops, weekly breakfasts, and raffling prizes.
(Poster credit to Garrett Close of W+K Studio)