Today is Nike’s Air Max Day, celebrating the Hatfield-designed, Pompidou-inspired shoe that launched the run revolution.
Wieden+Kennedy created a spot for the Air Max line which aired March 26, 1987, during the Cosby Show. The ad, which was shot in black-and-white on a Super 8 handheld camera, featured shots of professional and “everyday” athletes, all set to the tune of “Revolution” by The Beatles.
The story of the use of that song in the ad (although it was actually Apple Records that sued, not the Beatles, who supported the use of the piece, nor the rights holders, from whom it was purchased legally). Hell, they might sue us if we link to it here, so go Google it and come back to this post.
It was a revolutionary ad for a revolutionary shoe, and we celebrate its legacy to this day.
Have A Nice Idea is a great podcast with a great mission: “Hear how some of advertising’s best got into the business, what keeps them in it and how great work gets to be that way. That, and whatever else comes up.”
On their most recent episode, host Andy Askren talks to W+K PDX ECD Joe Staples and the conversation runs the gamut. Give it a listen and check out the Have A Nice Idea website for more insights into creative lives.
What’s up with our global offices this week?
W+Ks NYC, Amsterdam, and PDX headed to Austin for SXSW, where Colleen DeCourcey gave a talk about making it as an outsider in the media.
W+K London shared some dispatches from Malawi, courtesy of an employee participating in the leadership development program The International Exchange.
W+K Tokyo announced the arrival of new MD John Rowe.
W+K Delhi shared some sneak peeks of an art show close to their hearts.
Heading down Texas way for this year’s South by Southwest? We’ll be soaking up the sun at these events:
Tale of Two Outsiders: How We Made it in Media
Sunday, March 15th
1:30 pm – 2:30 pm
Austin Convention Center – Next Stage
Access: Film, Interactive, Gold and Platinum Badges
W+K’s Colleen DeCourcy and Troy Young (President, Hearst Magazines Digital Media) will discuss what’s next for content and creativity.
Lifetime’s World Premiere of UnREAL
Monday, March 16th
3:30 pm – 4:45 pm
Access: Film, Gold and Platinum Badges, as well as Film Festival Wristband
Inspired by former W+K producer Sarah Shapiro’s award-winning independent short Sequin Raze and executive produced by W+K Entertainment’s Sally DeSipio alongside others from Hollywood, UnREAL is Lifetime’s highly-anticipated scripted series set to premiere as 10 hour-long episodes this Summer. The first episode will debut at SXSW followed by a panel with its creators + talent.
Google Firestarters (invite-only)
Saturday, March 14th
Google Fiber Space
W+K’s Director of Experience Oonie Chase is participating in a Google Firestarters event exploring “Engineering Strategy,” which will put the spotlight on the intersection between UX and strategy.
Our folks will be tagging their posts with #sxsWK, so keep an eye on Instagram and Twitter.
The W+K PDX gallery space is currently hosting an exhibition of murals by Portland artists Jon Stommel & Travis Czekalski, known as Rather Severe. We spoke to them about the genesis of the exhibition, which was painted over a period of 20 days, often during business hours so that employees could watch the process of the work being created. Continue reading