In 2006, the third class of W+K 12, Portland’s in-house advertising school, collaborated on a project to introduce themselves to the agency. That project was the “Fail Harder” wall, an art installation that remains one of the most popular pieces of art in the agency.
video courtesy Mike Giepert
Some fun facts about the “Fail Harder” wall:
Number of thumbtacks used: over 100,000 (Ad Age put it at 119k)
Time spent assembling: approximately 351 hours
Number of hidden “Easter eggs” on the wall: 2
Number of W+K employees who had this image tattooed upon their person at Founder’s Day 31: 5, allegedly
And what does “Fail Harder” mean to us? Have it in the words of W and K themselves: here’s Wieden in Ad Age, and Kennedy in the 2009 documentary “Art & Copy”: