Our Beginnings

For all you ad geeks out there, we’re pretty damn pumped to share something very special with you. We’ve uncovered the first-ever ads made by Messrs. Wieden and Kennedy, Nike’s first-ever nationally broadcast work. Until today, two of these were considered lost and never vaulted. Our digital librarian Phoebe Owens has spent the entire time she’s been with W+K searching for them, alongside Nike historian Scott Reames, with the help of David Kennedy. Today, some old, poorly-labeled tapes proved to have what we’ve been searching for.

These aired during the NYC marathon. They were shot and cut within a couple of weeks, with a skeleton crew. They were a tiny team and they made it happen, and the rest is history.




3 thoughts on “Our Beginnings

  1. Mila Alim

    This right here is the reason I want to get into marketing and advertising. Great find, such a classic! Thanks for sharing.

  2. Thom D

    I thought these were going to be the standard, cheesy 80’s style ads, but after watching them it’s obvious that W+K was an industry leader before they even got big. These are wonderful examples of why I want to work in W+K creative or start my own ad agency. This is the stuff that gets me excited in the morning.

  3. Pingback: These are Nike’s first nationwide ads from 1982, lost until recently discovered in archives | IN LIfe I Was

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