For all you ad geeks out there, we’re pretty damn pumped to share something very special with you. We’ve uncovered the first-ever ads made by Messrs. Wieden and Kennedy, Nike’s first-ever nationally broadcast work. Until today, two of these were considered lost and never vaulted. Our digital librarian Phoebe Owens has spent the entire time she’s been with W+K searching for them, alongside Nike historian Scott Reames, with the help of David Kennedy. Today, some old, poorly-labeled tapes proved to have what we’ve been searching for. Continue reading
This month, former WK12ers Boaz Frankel and Blakely Dadson brought us “The things they can do these days is wonderful”, a multi-media mural project that unfolded on the W+K foyer walls over x weeks, including a collaboration with PDX artist Winston the Whale. Continue reading
Today we have a guest post by UX Lead Jason Sack, on the making of Sony’s lauded “Be Moved” interactive site.
Concept to Code
Making the Sony Be Moved Site
By Jason Sack
Last September, we were asked to build a site for the new Sony brand work—a destination where the various parts of the campaign would live. The dreaded word “hub” was even uttered at some point. The bar was set high for the campaign, and the site had to be an experience in its own right. Continue reading