Last week, our own Jim Riswold was inducted into the One Club 2013 Creative Hall of Fame. Riswold is perhaps best known for his creation of the Mars Blackmon character, the “Bo Knows” campaign and for pairing Michael Jordan and Bugs Bunny. Today, he runs W+K12, the agency’s in-house advertising school.
The “Bo Knows” campaign for Nike, featuring Bo Jackson
Click here to read the One Club’s interview with Riswold, which touches on his background, motivations and relationship with advertising.