We’re very excited to introduce a new joint venture for Wieden+Kennedy, W+K Garage, led by our partner and Global Coexecutive Creative Director John C Jay.
In an all-agency meeting today, Jay described W+K Garage as focusing on “expanding the definition of what a modern agency can do, and should do.” He said it will be “a strategic and entrepreneurial shop that will concept, create and invest in innovative products, experiences, content and technology that will help to redefine the idea of what a modern, global brand is.”
He added: “Simply, I want to make things. Not to make meetings, but make in new ways. Make new products, digital and analogue. I want to make new businesses. I want to make new experiences–interactive or physical, in business and in culture.”
Jay described the intersection of technology, culture, arts, science and business in our everyday lives, and noted the importance of being able to think, communicate and act globally. “We’re living in the greatest creative moment in history,” he said.
Jay also emphasized the importance of humanity and beauty to making an idea “great”.
On his decision to join W+K in 1993, he said, “I told myself, go where you can do the best work of your life–no asterisks.” In the meeting, he described W+K as a place that encourages each of its employees to become their best possible selves, leading to their best work, and said that this new venture was an opportunity to not only help W+K, but to help W+Kers achieve their creative potential, too.