Meet Dinesh Dave. Dinesh has just started his internship with the W+K studio and comprises 1/3rd of the design team that created W+Kulture, the initiative to introduce all summer interns to the agency. Learn more about him, where he’s from and what he’s working on, below.
W+K: Where were you before you came to Wieden+Kennedy? What were you doing?
Dinesh: “I was living in Atlanta attending Savannah College of Art & Design (SCAD) from SW London.
My dad was like, ‘What do you wanna do?’ I said, ‘Go to America. I want to do graphic design.’ He told me, ‘You have to do the research.’
So I literally Googled “graphic design America” and SCAD came up.”
Q: How did you hear about W+K? How did you find yourself here?
A: “I used to work near Brick Lane and walked past the London office all the time. Sophomore or junior year, I was digging around on the west coast, saw the name Wieden+Kennedy and remembered the building.
In my senior year, I met Joe Favre at a career fair. He looked at my portfolio and then later Steve Denekas came to SCAD for an event called Out to Launch. He came up to me with these skinny jeans and a wooly hat. He saw some of my work and gave me his card, and emailed a few weeks later and told me about the internship.
I made this site a week before the interview – it was a Skype interview so there was no paper stuff I could bring, and I wanted to represent myself.”
Q: How do you like Portland?
A: “It’s funny – it reminds me of Atlanta and Savannah, but with the weather of England. The people are cool as hell, and there’s a lot of fun stuff to do here. My goal was to end up on the west coast. It’s great to be about 90 minutes from the mountains or the coast. It’s really close to other cities, it’s convenient. I love it.”
Q: What projects have you been working on here?
A: “Rebranding W+K Goodness to be more cohesive and consistent. It’s been getting a lot of attention so it felt like the perfect time to take a closer look at it. It’s a good collaborative project within the whole studio; W+K loves to work together, to work as a team. You’re doing small things that are a part of something bigger, and that feels great. Look for the updates to Goodness soon.”
Q: How did you and the other studio interns come up with W+Kulture?
A: “We [Rahim Masunu, Stacy Lenoir] came up with loads of different ideas, but we’re all from different places. And if you look at all of us [the interns], we’re different in each of our own ways.
Here, we talk about how culture forms ideas and I believe really strongly in that. This concept shows how when we’re combined, we form our own brand and identity. 6 to 8 pieces of the installation went up every day to keep it interesting.”