Recently, Iain Tait, our global interactive executive creative director, was inducted into the American Advertising Federation Hall of Achievement, which “aims to “recognize young talented individuals who are reinventing the profession of advertising.” Check out Iain’s excellent acceptance speech on why he’s not an ad guy and see some photos from the event below.
By Iain Tait, Global Interactive Executive Creative Director, presented at the American Advertising Federation Hall of Achievement
“I’ve been checking around, and as far as I can tell, now that I’ve accepted this thing you guys can’t take it back. At least I’m hoping that’s right.
Because I think you’ve made a terrible mistake.
I’m not an advertising guy. I never set out to be an advertising guy. Sorry.
I’ve nothing against advertising guys, but I’m just a nerdy kid who’s a bit over-excited about computers. And even more over-excited about what happens to people when you connect lots of computers together. And even more excited about those computers getting really small and cheap and ubiquitous.
Fortunately for me, a few years ago smart advertising folk started to get excited about this stuff too.
The art of storytelling and the science of software are two very different worlds colliding. Neither one more or less creative than the other. They’re just different. The people that embrace and celebrate this collision will be the ones who continue to produce the outstanding work of the next decade and beyond. Those who choose to downplay this shift will become irrelevant and ultimately forgotten.
And if we think the changes we’ve seen so far are huge, we’re in for some big surprises. As Eric Schmidt from Google is fond of saying: “we’re only at the start of chapter one”.
I look forward to being an nerdy advertising guy for at least a couple more chapters.”
Iain joined W+K in April 2010, and works with the global network and the agency’s key clients to continue to evolve W+K’s creative product and process, making sure that the opportunities provided by new technology are at the forefront of the agency’s offering.
The American Advertising Federation (AAF) established the Advertising Hall of Achievement in 1993 to recognize “outstanding advertising professionals age 40 and under . . . who are reinventing the profession of advertising”. Find out more at aaf.org.