By Yunfei Ren

At W+K, we work hard and play harder, especially we take our pies very, very seriously. Yesterday was the 10th anniversary of the W+K Pie Contest and we had a great turnout: 80+ pies entered (consider only 6 entered in the first year). And as a 10th anniversary special, we presented the most anticipated event of the year…The Pie Toss Auction for Charity. People bid to throw pies in the faces of a select group of 10 different W+K celebrities, instigators, pirates and pains in the ass. In the end, we raised $6,834 in auction sale for the Portland Rescue Mission, plus the W+K Charity Fund will match the amount!

Now let's give a round of applause for the ones who have sacrificed themselves for the greater good and begin the show.

Bakers placing their pies:

7 categories this year: Straight up apple, Specialty apple, Pumpkin/nut, Chocolate, Meringue/cream, Cheesecake and Berry/fruit:

Our lovely bakers:

Our ridiculously funny host – Danny:

Judges busy tasting the pies:

Shortly after, winners in each category are announced:

But before Dan Wieden picks the Pie of the Year, we have to toss some first. Who wants to do the honor? Come on, people, start bidding, it's for charity!

And of course, we have exciting videos:

Finally, Dan picks the Pie of the Year from the winners in all categories.

And the award goes to …(drumroll….) Michelle's Banoffee Pie:

 

The final tasting for everybody. Sugar rush fuels the creative and hungry minds:

Before:

After:

For more photos and videos, go to our Facebook page and become a fan: facebook.com/WiedenandKennedy