Muji: 30 Years


Founded with the intent to develop new and simple products at reasonable prices by making the best use of materials while minimizing their impact on the environment, Muji is known today as one of the most influential brands leading sustainable design. Carrying nearly seven thousand different products in hundreds of its own stores in Asia, Europe, and North America, Muji has grown in size and stature over the past three decades.

To mark its 30th anniversary, Muji is commemorating its history with a book. 'In a world dominated by domination, this idea is so unique, so unorthodox, that we still have no language for it,' Bruce Mau, the designer, wrote in an introductory essay. 'Muji exists in a category all on its own.' "

W+K’s global ECD, John Jay, has an essay featured in Muji. The book presents three decades of advertising, product, and unique retail space, providing a glimpse into the inner workings of this artful yet humble brand. 

Last week Selectism posted a review.

Just release today, you can purchase the book on

One thought on “Muji: 30 Years

  1. Rawbbie

    Went to a Muji in Rome. It’s like a baby made from Ikea, H&M, and a local stationary store. Loved it.


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