By Willie Shearer
This last week was the first meeting of the W+K Gay Club (What the heck? Did he say Gay Club? Oh, yes he did).
But, it’s not what you’re thinking. Not everyone in Gay Club is gay. It’s not just a club for gays. It's also a club for friends of gays, those who want to be gay, those who like our logo. Basically, it’s for everyone. It’s exclusive, it’s inclusive. So, let’s get down to who was there. Wait…that’s not as juicy as who I expected to be there, but somehow flew under the radar. Yep, you know who you are. I won’t call you out though. Instead I will tell you what you missed because the next question people are wondering is WTF happens at a Gay Club?
Sidebar: This is only what happens at the W+K Gay Club, not at your average OMG THAT just happened Gay Club.
So, at the W+K Gay Club, we all talked about who we are, where we were before W+K, and why we love working here. It was definitely agreed upon that W+K makes us feel loved and supported to be gay. I mean, we all love how great we’re treated, and at the same time, are happy about how we’re not treated.
We also had some talks about what we wanted to do with Gay Club and came up with these ideas:
- Big Gay Movie Night
- Volunteering in the Community
- Gay Photo Booth at W+K Events
- W+K Float in the Gay Pride Parade
- Awards Show Parties (SAG, Grammy, etc.)
There was also some talk about t-shirts, a Gay Club SUV covered in irridescent glitter, writing a letter to the Portland office to say how much we appreciate working here and what kind of booze to drink at the next meeting.
The moral of the meeting was this: “We’re happy to work with you. We hope you’re happy to work with us.” Be on the lookout for the big yellow signs summoning you to upcoming W+KGC events. You know you wanna…
Wieden+Kennedy made Good Magazine's top 30 place to work. It is true, check out the full list here.
Like Other Agencies, Only More So
We tip our hats to the agency behind two of our favorite trends in marketing: Using social media effectively and combining advertising with real social impact. Recent examples? “The Man Your Man Could Smell Like” social-media response videos for Old Spice and the Levi’s Braddock campaign (which we’re working on, actually).
Founded with the intent to develop new and simple products at reasonable prices by making the best use of materials while minimizing their impact on the environment, Muji is known today as one of the most influential brands leading sustainable design. Carrying nearly seven thousand different products in hundreds of its own stores in Asia, Europe, and North America, Muji has grown in size and stature over the past three decades.
To mark its 30th anniversary, Muji is commemorating its history with a book. 'In a world dominated by domination, this idea is so unique, so unorthodox, that we still have no language for it,' Bruce Mau, the designer, wrote in an introductory essay. 'Muji exists in a category all on its own.' "
W+K’s global ECD, John Jay, has an essay featured in Muji. The book presents three decades of advertising, product, and unique retail space, providing a glimpse into the inner workings of this artful yet humble brand.
Last week Selectism posted a review.
Just release today, you can purchase the book on Amazon.com
Video by David Neevel
The lovely Cari Vander Yacht is leaving Portland and joining our Amsterdam office. Portland will miss you, Cari!