Everybody’s work is equally important.

Wednesday afternoon we stopped work to meet John Fetterman. When the steel mills closed in Braddock, PA, they left behind a dwindling population living in near apocalyptic circumstances. Mayor, John Fetterman, and a new generation of urban pioneers have come with a mission- to create a new frontier from the ashes of the once vibrant town. It was this story, that inspired our Levi's team to build a campaign around the spirit and hope of Braddock. All the people you see in the TV, Outdoor and Print are residents of Braddock. It's great when a company can get behind a town and help it succeed. Levis is putting time and energy beyond the campaign to help support Braddock. Please visit the Levi's YouTube Channel' to discover more.Photo
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To learn more about John and Braddock check out this clip from Sunday Morning that aired about a month ago.

Thanks John for coming to visit us and all your continued dedication. You are an inspiration.

One thought on “Everybody’s work is equally important.

  1. Cory McCollum

    I love the real-ness of this campaign. I think y’all reaffirmed Levi’s as an iconic American brand, and in the process have helped save a town struggling for survival!

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