Everybody’s work is equally important.

Wednesday afternoon we stopped work to meet John Fetterman. When the steel mills closed in Braddock, PA, they left behind a dwindling population living in near apocalyptic circumstances. Mayor, John Fetterman, and a new generation of urban pioneers have come with a mission- to create a new frontier from the ashes of the once vibrant town. It was this story, that inspired our Levi's team to build a campaign around the spirit and hope of Braddock. All the people you see in the TV, Outdoor and Print are residents of Braddock. It's great when a company can get behind a town and help it succeed. Levis is putting time and energy beyond the campaign to help support Braddock. Please visit the Levi's YouTube Channel' to discover more.Photo

To learn more about John and Braddock check out this clip from Sunday Morning that aired about a month ago.

Thanks John for coming to visit us and all your continued dedication. You are an inspiration.

One thought on “Everybody’s work is equally important.

  1. Cory McCollum

    I love the real-ness of this campaign. I think y’all reaffirmed Levi’s as an iconic American brand, and in the process have helped save a town struggling for survival!

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