Monthly Archives: June 2010

The Full Report from Cannes

W+K Portland
2nd place – Independent Agency of the Year
3rd place – Agency of the Year
3rd place – Interactive Agency of the Year

Grand Prix Integrated Lion – Nike Livestrong, “Livestrong Integrated Campaign”

Grand Prix Film Lion – Old Spice, “The Man Your Could Smell Like”
Silver Film Lion – Old Spice, “Different Scents for Different Gents”
Silver Film Lion – Old Spice, “Kiss”
Silver Film Craft Lion (Direction) – Old Spice, “The Man Your Man Could Smell Like”.
Bronze Film Lion – Leviʼs, “OʼPioneers”
Bronze Film Lion – P&G, “Kids”
Bronze Film Lion – P&G, “Youʼll Never Walk Alone”
Bronze Film Craft Lion (Cinematography) – Leviʼs, “Go Forth”. 
Bronze Film Craft Lion (Special Effects and Computer Graphics/Smuggler) – Nike, “Human Chain”. 

Grand Prix Cyber Lion (Other Interactive Digital Solutions) – Nike Livestrong,  “Chalkbot”
Bronze Cyber Lion (Digitally Led Integrated Campaign) – EA/Danteʼs Inferno, “Highway to Hell”

Silver Media Lion (Best Use of Ambient Media – Large Scale) – Nike Livestrong,  “Chalkbot”

W+K Tokyo
Silver Film Craft Lion (Best Use of Music) – Nike, “Nike Music Shoe”. Production Company – Taiyo Kikaku.
Bronze Film Lion – Nike, “Nike Music Shoe”

W+K New York
Silver Outdoor Lion – ESPN/Monday Night Football – “Interactive Storefronts”
Bronze Film Craft Lion (Editing) – Brand Jordan, “Slap”. Production Company – MJZ.

W+K London
Bronze Design Lion – Selfridges, “Future A-Z 2109 Window Installation”

Shane Jones


We're in for another authorial treat. Shane Jones, writer of an amazing, condensed, fairy-tale of a novel called Light Boxes is coming to the agency today.  

Recently, one of our favorite directors, Spike Jonez, purchased film rights to it. When you read Light Boxes, you can see how Spike might film it. 

It’s a perfect story for Portlanders: a fable about a perpetual February and a town going to war against it with hot air balloons, boiling water and, yes, light boxes.

He will later be at Powell's tonight for a reading, but thanks to Marco Kaye we get a secret reading here today. We are so lucky.

3 Grands Prix Awards @ Cannes

Wieden+Kennedy took home three Grand Prix trophies this week at the Cannes advertising festival, one for Old Spice in the film category, the other two for Nike in the cyber and integrated contests.

Nike ‘Chalkbot’ by Wieden+Kennedy Portland was awarded Cyber Lion Grand Prix in Interactive. The campaign was acclaimed as a prime example of two themes that emerged from the best work seen during the judging process: invisible technology and "real-time" interaction. The greatest innovations supported "this notion that technology will reach its peak when you don't even realize it's there," said Jury President Jeff Benjamin (of Crispin Porter Bogusky). "The stuff that was so innovative was the stuff that seemed magical. It had technology, but that's not what was showing." 

The Nike's Livestrong campaign, of which Chalkbot was a part, took home the integrated Grand Prix. The campaign incorporated everything from events, outdoor, online, web films, and "Chalkbot”. "We saw brilliant work in every aspect of the campaign – print, broadband, an event and specifically Chalkbot, that in itself showed true innovation in numerous channels," said Jury President Bob Greenberg. "The execution was flawless in every way shape and form and we voted unanimously." And while "Chalkbot" has been the most celebrated aspect of the campaign so far, some jurors found the campaign's most brilliant component to be its opening gambit — Armstrong's decision to return to the Tour De France in the name of Livestrong.

"We have to look at that as part of the advertising," said juror Rob Reilly, CCO of Crispin, Porter & Bogusky. "That's where integration is going. It's not just another TV spot. His coming back was a calculated move to start this campaign. To me, that's the most important part. Chalkbot is an incredible tool, but the decision to come back in the first place, as a marketing idea, is brilliant."

The Grand Prix for film at this year's Cannes Lions International Advertising Festival was awarded to a TV commercial for Old Spice, "The Man Your Man Could Smell Like", also by Wieden+Kennedy, Portland. 

"It took an old, sleepy brand and woke it up, and overnight wove its way into popular culture," said jury President Mark Tutssel, global chief creative officer of Leo Burnett Worldwide. He noted that the commercial showed "the power of creativity to ignite a sleeping giant."

Congrats Everyone!!

Write Your Headline

Wieden +Kennedy's 'write the future' football campaign for Nike continues as athletes become icons on the electric facade of Johannesburg's Life Centre.

Each night the skyscraper comes to life through vibrant LED lights, highlighting who writes the future.

And football fans get to decide who makes it onto the big screen.

Using the Twitter hashtag #NikeFuture or the Facebook app send in your headline for the day's biggest playmaker.

If selected, Nike will send you a photo of your headline and hero lighting up the African skyline.

Submit your headline here.

Congrats Hifana &W+K Tokyo

From HIFANA's new album “24H”, three lead tracks and music video of HANABEAM and Lan Lan made its world premiere in iTunes Japan store today, and “Hanabeam” ranked top in both song / video chart. It has been featured on the top page of iTunes store in Japan.