While the Olympics will come to a close this Sunday, we wanted to share some of the work we’ve done with Proctor & Gamble to support their sponsorship of Team USA.
P&G has a long history of enabling moms to help their families be at their best. For the moms of Team USA, who have struggled and sacrificed so much to help their children become Olympians, P&G is thanking them for all that they have done.
We created two brand spots, “Kids” and “Never Walk Alone” as well as over 15 product spots.
And launching today, we created “Mom is Always There”, featuring the mom’s of Lindsey Vonn, Julia Mancuso, J.R. Celski and Seth Westcott, sharing the moment during their time in Vancouver.
Beyond the integrated campaign, we also helped P&G design and manage the P&G Family Home in Vancouver. The home exists as a place for Team USA moms and their families to gather to watch events, socialize and relax.
We also created a digital platform where you send your mom a message of thanks that will then be displayed in Vancouver and at P&G Headquarters in Cincinnati.
Huge thakns to the core team: Dave Luhr, Tom Blessington, Mark Fitzloff, David Terry, Eric Baldwin, Jason Bagley, Ryan O’Rourke, Karl Lieberman, Eric Gabrielson, LTA, Bill Morgan, Lisa Christy, Jordan Muse, Shelley Eisner, Kevin Diller, Ben Grylewicz, Fran O’Connor, Jen Hundis, Jessica Sinn, Laura Caldwell, Joe Favre, Mike Henderson, Joani Wardwell, Shari Eiesland and Christin Spagnoli