Last week, W+K launched a campaign for Target's 2-Day Sale featuring two sisters: one is an overachieving overachiever who can't wait for 5am, and the other is a frazzled every mom who'll get there when she can. Both sisters are played by comedian Maria Bamford and the campaign includes 9 TV spots, 8 radio spots, an interactive experience on Target.com and banner ads galore.

When we cast Maria as the sisters, we knew she was funny: she’s a regular on the stand-up circuit and on Comedy Central. But we were surprised at how much she added to the campaign, ad-libbing hilarious bits on camera, collaborating on jokes off-camera, and almost never breaking character.

Watch the ads here. More importantly, go to Target on Friday at 5AM. No, seriously. Get to that fucking sale. GO!

CREDITS

Creative Directors: Monica Taylor, Rob Thompson

Copywriter: Jason Kreher, Karl Lieberman 

Art Director: Eric Baldwin, Rob Kendall

Account Management: Bryan Tilson, Elisa Silva

Agency Producers: Hayley Goggin, Melanie Fedunok

Interactive Producers: Kris Hanson, Victoria Krueger

Production Company: Epoch Films

Director: Matt Aselton

Editorial: Joint

Special Thanks to all that work to make it possible: Amber Lavender, Victoria Krueger, Rachel Parker, Brett Corrick, Tom Blessington, Mark Fitzloff, Susan Hoffman, John Jay, Brian Mork, Jon Carlaw, John Rowan, Suzy Mattay, Alison Bonner, Brooke-Lynn Luat, Aaron Allen, Amy Carleton, Jennifer Hundis, Ben Grylewicz, Lisa Reinhardt, Tracy Gallagher, Sam Tudyk, Sarah Hollowood, Amy Corcoran, Jen Cogliantry, Katie McGinley, Erin Sorenson, Christina Piluso, Sean O'Brien, Kris Hanson, Jason Strand, Kiem Vu, Laurie Brown, Trent Johnson, Josh Perez, Adam Sirkin, David Potter, David Ewald, Mirtho Prepont, Rodney Curl, Michelle Childs, Kelly Merrill, Sef McCullough, Frazer Goodbody, Amy Wanninger, Connery Wilson, WK5, 12.5, Wei Wei, Ian Fairbrother, Mike Warzin, Robin Rosenberg, Pete O'Brien, Joani Wardwell, Christin Spagnoli, Amber Case, Jane Monaghan, Shari Eiesland, Maggie Entwistle, Brie Spicer, Liz Upchurch, Rachel Miller, Angela Wootan, Colleen Baker, Betsy Fleming, Ed Foreman, Krystin Baker, Patty Brebner, Tommy Harden, Katie Turinski, Justin Lowe, David Jahns, Mary Zuleger, Terra Cloyes, Charlie Keating, and Jessica Bacless