Monthly Archives: November 2009

Moustaches on the Mind Today


Evan Dumas sent each office a couple of tubs of his famed 'Man's Face Stuff Moustache Wax' to drum up some excitement for the Global WK Mustache Competition.

Evan aka E.E. Dumas and his friend BT Livermore's brainstormed the business this past summer.

We were both fan of moustaches, but we sadly realized there was a limit to how awesome a moustache could be in this town, what with the rain and poor availability of upperlip hairstyling products. The first ever wax made was a Spearmint Moustache Wax made for BT, it had a strong hold, water-resistance (invaluable when biking in PDX), and smelled just like spearmint gum. After that we took a year to perfect the formula, trying out all manner of waxes, oils, and exotic substances. We lived dangerously and used our very own moustaches as test subjects. Eventually the time for experimenting was over, and the wax we sell today is the culmination of hard work and pure love for moustaches the whole world over. 

Our landmark scent "Gin & Tonic" (true to the drink) has got a few others to contend with these days. "All Nighter" has the essences of pipe-tobacco, coffee, and Frankincense (for that feeling of staying up late getting good work done), and "Seasoned Greetings" is a limited edition run of a holiday-scented wax using Peru Balsam, Clove, and ground cinnamon.  Go to to keep abreast of future moustache-wax developments, as we're always busy researching better ways to help you wax it up and wear it well."

Follow E. E. Dumas online (twitter, facebook, etc.): eedumas


Last week, W+K launched a campaign for Target's 2-Day Sale featuring two sisters: one is an overachieving overachiever who can't wait for 5am, and the other is a frazzled every mom who'll get there when she can. Both sisters are played by comedian Maria Bamford and the campaign includes 9 TV spots, 8 radio spots, an interactive experience on and banner ads galore.

When we cast Maria as the sisters, we knew she was funny: she’s a regular on the stand-up circuit and on Comedy Central. But we were surprised at how much she added to the campaign, ad-libbing hilarious bits on camera, collaborating on jokes off-camera, and almost never breaking character.

Watch the ads here. More importantly, go to Target on Friday at 5AM. No, seriously. Get to that fucking sale. GO!


Creative Directors: Monica Taylor, Rob Thompson

Copywriter: Jason Kreher, Karl Lieberman 

Art Director: Eric Baldwin, Rob Kendall

Account Management: Bryan Tilson, Elisa Silva

Agency Producers: Hayley Goggin, Melanie Fedunok

Interactive Producers: Kris Hanson, Victoria Krueger

Production Company: Epoch Films

Director: Matt Aselton

Editorial: Joint

Special Thanks to all that work to make it possible: Amber Lavender, Victoria Krueger, Rachel Parker, Brett Corrick, Tom Blessington, Mark Fitzloff, Susan Hoffman, John Jay, Brian Mork, Jon Carlaw, John Rowan, Suzy Mattay, Alison Bonner, Brooke-Lynn Luat, Aaron Allen, Amy Carleton, Jennifer Hundis, Ben Grylewicz, Lisa Reinhardt, Tracy Gallagher, Sam Tudyk, Sarah Hollowood, Amy Corcoran, Jen Cogliantry, Katie McGinley, Erin Sorenson, Christina Piluso, Sean O'Brien, Kris Hanson, Jason Strand, Kiem Vu, Laurie Brown, Trent Johnson, Josh Perez, Adam Sirkin, David Potter, David Ewald, Mirtho Prepont, Rodney Curl, Michelle Childs, Kelly Merrill, Sef McCullough, Frazer Goodbody, Amy Wanninger, Connery Wilson, WK5, 12.5, Wei Wei, Ian Fairbrother, Mike Warzin, Robin Rosenberg, Pete O'Brien, Joani Wardwell, Christin Spagnoli, Amber Case, Jane Monaghan, Shari Eiesland, Maggie Entwistle, Brie Spicer, Liz Upchurch, Rachel Miller, Angela Wootan, Colleen Baker, Betsy Fleming, Ed Foreman, Krystin Baker, Patty Brebner, Tommy Harden, Katie Turinski, Justin Lowe, David Jahns, Mary Zuleger, Terra Cloyes, Charlie Keating, and Jessica Bacless

It’s Pie Time and It’s Pumpkin

With just over 60 pies entered in the 2009 Annual W+K Pie contest, the competition was stiff and the judging even stiffer. The apple pie categories saw less than normal numbers as debate over whether apple really IS Dan's favorite or not continued. Yet last year's winner- the Cheesecake only saw two entries and were deemed not worthy of even making it to the final table.

But when it came to the ultimate judge of all things pie- Dan called it unanimous- the pumpkin pie was the winner.

Mary Alberque running down in her gold shoes to receive her prize- a trip to San Francisco. 

DSC_8053  DSC_8022 
The largest entry came all the way from the New York Office an Apple Paella!
One tough judge. 

DSC_8063 DSC_8056 
This table agreed with Dan on the winner.

Champions of the categories were as follows: 

Grand Prize Pumpkin/Nut: Mary Alberque
Berry/Fruit: Mira Kaddoura   

Chocolate: Erik Weeman  

Cream/Meringue: Dawn Weeman  

Straight-Up Apple: Melanie Fedunok 
Specialty Apple: Casey Hall 
Cheesecake: Two pies and none was chosen for first- harsh!

Thank you pie makers.

Thank you judges.

Thank you Mary, Danny Sheniak and Ademar for their help.

Happy Holidays!