NIKE PRO COMBAT KICKS IT OFF

The 2009 NFL regular season started last night as we kicked off our new Nike Pro Combat campaign. Director David Fincher returns for another Nike football spot, this time featuring Adrian Peterson going through a visual transformation using the Pro Combat pattern as a force field of unstoppable moves.
The campaign also includes a 10-page gatefold in this months NFL preview issue of ESPN magazine, OOH boards, and the digital portion which rolls out next week includes a banner that you can hook up your webcam and have a staring contest with Purple Jesus himself.

Creative Directors: Jeff Williams, Alberto Ponte

Art Director: James Moslander

Copywriter: Antony Goldstein

Account Management: Michael Dalton

Director: David Fincher

Broadcast Producers: Tieneke Pavesic, Jeff Selis

Art Buyers: Krystle Mortimore, Mia Chong-Hanssen
Print Photographer: Robert Maxwell
Illustration: 7th Art Group
Studio Designers: Josh Nelson, Mike Henderson
Studio Manager: Wendy Martenson

Retouching: Peter Lindman

Media: Daniel Sheniak, Reme DeBisschop, Ryan Haskins

Project Manager: Kellie Pederson

Print Producer: Denise Hanggi

Business Affairs: Laura Caldwell

Comments

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Loved this spot, and the hex-print/'reptile' skin is too cool!

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