The 2009 NFL regular season started last night as we kicked off our new Nike Pro Combat campaign. Director David Fincher returns for another Nike football spot, this time featuring Adrian Peterson going through a visual transformation using the Pro Combat pattern as a force field of unstoppable moves.
The campaign also includes a 10-page gatefold in this months NFL preview issue of ESPN magazine, OOH boards, and the digital portion which rolls out next week includes a banner that you can hook up your webcam and have a staring contest with Purple Jesus himself.
Print Photographer: Robert Maxwell
Illustration: 7th Art Group
Studio Designers: Josh Nelson, Mike Henderson
Studio Manager: Wendy Martenson
Loved this spot, and the hex-print/'reptile' skin is too cool!
Posted by: Sean Francois | September 17, 2009 at 10:36 AM
Don't try to hard,the best things come when you least expect them to. Don't cry because it is over,smile because it happened.
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Loved this spot,
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I love this sport!
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Frankly speaking,I love these pictures.So cool.
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