Saturday night, Heist, our animated spot for Coca-Cola won the Emmy for Outstanding Commercial. Heist originally debuted during last year's Super Bowl. Congratulations to the entire team including creatives, Hal Curtis, Sheena Brady, Lee Jennings, James Moslander and Marc D'Avignon, account supervisor, Ryan Peterson, producers, Matt Hunnicutt and Juliana Montgomery and to Psyop for their amazing animation.
Our own Juliana was there to accept the Emmy on behalf of W+K. Here's what she had to say...
Excruciating describes waiting for the “Outstanding Commercial” category to be called when it’s the primary category you came to hear. It took 4 hours of the Creative Arts Emmy Ceremony on Sept 12th to get to that category and of that – I needed to use the restroom for a good 3 hours of it. So – when the fateful moment came for the “Outstanding Commercial” announcement – I spent 3-5 seconds processing that Jaime-Lynn Sigler and Jerry Ferrera (“Turtle” from Entourage), just announced “And the Emmy goes to - Coca-Cola ‘Heist’” all I could think to do is walk briskly, remember everyone's name, don't trip up the stairs, reach out and accept that gorgeous award!
Our own Juliana was there to accept the Emmy on behalf of W+K. Here's what she had to say...
Excruciating describes waiting for the “Outstanding Commercial” category to be called when it’s the primary category you came to hear. It took 4 hours of the Creative Arts Emmy Ceremony on Sept 12th to get to that category and of that – I needed to use the restroom for a good 3 hours of it. So – when the fateful moment came for the “Outstanding Commercial” announcement – I spent 3-5 seconds processing that Jaime-Lynn Sigler and Jerry Ferrera (“Turtle” from Entourage), just announced “And the Emmy goes to - Coca-Cola ‘Heist’” all I could think to do is walk briskly, remember everyone's name, don't trip up the stairs, reach out and accept that gorgeous award!
Greetings W+K, my name is Lauren Jarvis I am the social media coordinator for Spelman College where Juliana is an alumna. May we repost this photo and whom should we credit?
Posted by: Lauren Brown Jarvis | September 23, 2009 at 01:40 PM
This commercial is a work of art. But then, I would expect nothing less from my Spelman sister Juliana. Often, I view commercials as an annoying intrusion, however, this vivid, ingeniously orchestrated masterpiece left me wanting to see more. Congrats to you and your team of geniuses.
Posted by: DaNita | September 25, 2009 at 02:10 PM
It makes me want to pour Coca-Cola down a stream.
Posted by: Sean | September 28, 2009 at 10:02 AM
There's a magic in this project that's so delicate on the heavily saturated modern minds of the consumer. Ahhhh the refreshing taste of coke.
Posted by: Rich | November 08, 2009 at 09:39 PM
Don't try to hard,the best things come when you least expect them to. Don't cry because it is over,smile because it happene d.
Posted by: Ed Hardy online | January 04, 2010 at 04:54 AM
Who is the hunky guy in this commercial?
Posted by: Daniel | January 16, 2010 at 07:36 AM
There's a magic in this project that's so delicate on the heavily saturated modern minds of the consumer.
Posted by: abercrombie clothes | March 24, 2010 at 07:09 PM
I love you cuz and Lord knows I am so proud of you...............
Posted by: Michele Ann Howard-Mitchell | June 29, 2010 at 11:29 AM
the best things come when you least expect them to
Posted by: abercrombie and fitch | July 28, 2010 at 02:31 AM
"the best things come when you least expect them to " I angree it!
Posted by: Wholesale Laser | August 05, 2010 at 12:42 AM
He too, loved his 2nd wife. She is a very considerate person
Posted by: Moncler | August 27, 2010 at 01:28 PM