The Webby Awards people (“Weebans”) asked for our help to design the look and feel of the award show this year. We figured this was a good opportunity to use our insider “insights” and general love for the Internet to produce work that would communicate to the top “webmasters” of 2009 on their level.
The program books were made out of paper and ink, so they were not eligible for a Webby Award. However, they are usability-focused and encourage social networking. In fact, we designed two covers, so that award show participants would “interact” with their gala table neighbors.
The back of one cover features a customizable “avatar” mask that you can cut out and wear. The other explains how similar the Internet is to cave paintings. It’s true if you think about it for long enough.
The table of contents was designed as an expandable navigation menu, something many Webby Award winners would be familiar with.
We also made a paper version of a bookmark. Works very similarly to a regular Internet bookmark.
Winners packet materials:
Special thanks to Kate Bingaman-Burt, who did beautiful portrait illustrations of famous Internet celebrities, like Jimmy Fallon.
By the way, we won a Webby Award as well! This had absolutely nothing to do with that. Nope. Nothing at all.
Special thanks to everyone who worked to make this happen:
“ART & COPY reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”); ….Directed by Doug Pray (SURFWISE, HYPE!, SCRATCH), ART & COPY captures the creative energy and passion behind the iconic campaigns that have had a profound impact on American culture. Featuring rare interviews with the aforementioned industry legends, the film seeks to identify the elements that transform a slogan into a pop culture catch phrases….’The movie looks at advertising not as products flying off the shelf but as the work of a few American heroes who feel passionately about their craft, ideas, and the ability of ideas to change how people feel.'”
“I’ve been put on a Nokia project promoting a performance of Jack White’s new band The Dead Weather. You can read all about it at http://www.ftblive.com. It’s amazing. Basically, it’s a free broadcast-quality stream of the band playing in the studio of long time Radiohead producer Nigel Godrich. The bands nearly brand new and they’re very good – think The White Stripes with more people. The show broadcasts in Portland at 1 p.m. next Monday and everyone in London would love it if you would take a minute to watch the feed. In the meantime, check out FTBlive.com for a behind the scenes look at the band during the build-up to the show and tweet your support if you have a minute.”
Thanks Luke. On the From The Basement site, there are great clips from several artists.