W+K PORTLAND

WICHASHA OWAYAKSHA CHUNTA

Happy Birthday David! We all have a date on the calendar each year that reminds us to reflect about how much good we can give to others over the past year and throughout our lives. David Kennedy has done a lot of good. The American Indian College Fund is an account we have proudly worked on for 18 years as agency. Second only in longevity to Nike. David's passion and energy has made a tremendous impact on the community. So to celebrate David's birthday a select group of people from AICF came to WK to make the event special. Before we get into all of it, take a look at what AICF means to Wieden+Kennedy. Due to funding restraints, AICF can only run a campaign every three years. This year is one of those years and our spot for the AICF is special. Neil Young who never sells his music for advertising has generously donated his music that is used in this years Think Indian TV spot. Thanks Neil. THINK INDIAN Credits:
Creative Directors: Dan Wieden & David Kennedy
Art Director: Patty Fogarty
Copywriter: Scrappers Morrison & Patty Fogarty
Account Management: Elisa Silva
Media: Jonas Greene
Studio Artist: Cathy Ormerod
Studio Manager: Joe Favre & Maya Roberts
Strategic Planner: Alison Bonner
Project Manager: Stacy Grogan
Retouching: Peter Lindeman
Proofreading: Brie Spicer, Liz Upchurch, & Rachel Miller
Saving Grace: Sandy Parkerson
Print Producer: Lonnie Winter
Art Buyer: Mia Chong-Hanssen & Amy Carleton
Broadcast Producer: Jeff Selis
Editor: Peter Wiedensmith & Kyle Valenta
Business Affairs: Amber Lavender
PR: Joani Wardwell
Accounting: Kecia McLaughlin, Katie Dunbar

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With that, Jonas Greene introduced John "Buzzy" Nelson for a naming ceremony for David Kennedy. Buzzy is Oglala Lakota and Cheyenne. He’s the great great grandson of Chief Red Cloud. Buzzy is also Tiyospaye Itancan (Chief) an honor given to him by Oliver Red Cloud the current chief of the Oglala Lakotas.

Rick Williams, the President of the American Indian College Fund chose this name for David and had his uncle “Buzzy” do the ceremony.

Some background on the people and meanings of this ceremony:

An honorable Lakota a man will get a new name 4 times in his life. David Kennedy was given a Lakota Name ten years ago, when he was still a common man, now that he is an elder and he will get a new name that he will carry with him the rest of his life. He was given the name “Woksapa Wicasa” pronounced Wok Sapa Wi Cha Sha. Literally translated it means Wisdom Man or Wise man. It is reserved for those who carry the wisdom of the people and act in manner that is in the best interest of the people. “Woksapa Wicasa” is his name because for almost two decades he has dedicated his life to helping Indian people. He is always respectful of the culture, religion, history and values of Native Americans. He is a deep thinker and uses his natural intellect to help the people. He has learned to think out of the box and put his mind in the circle. He thinks “Indian”. He is a great man and now has an even greater name.

David's energy and passion for AICF is inspiring to many. So much so that, as a special gift, Wieden+Kennedy has endowed a 50,000 dollar art scholarship to the American Indian College Fund in his name.  Happy Birthday David.

LET'S GET DIVERSE

Last month Dan gave a impassioned speech on the topic of diversity in the ad industry at the 4A's. (The American Association of Advertising Agencies) Listen to the speech tomorrow Thursday, May 28th at 9:30am PST on WK Radio: http://www.wk.com/radio  Audio available for download in the podcast section of our website after the segment concludes. Adweek's write up here.

Open Happiness

Hearkening back to iconic Coca-Cola work of the past 100 years, we want to create a modern and ownable style for the next 100 years. We studied the previous contributions of Norman Rockwell and Hayden Sundblom and applied our observations to the photography style of Gary Land to create something new; a new visual identity that embodies Coca-Cola.
The inspiration. The creative. Some behind the scenes action. Main lobby at the Coca-Cola headquarters in Atlanta.
Creative Directors: Hal Curtis and Sheena Brady
Art Director: Chris Thurman and James Moslander
Copywriter: Marc D'Avignon
Account Team: Ryan Peterson
Project Manager: Andrea Nelsen
Art Buyer: Marni Beardsley, Leah Jacobson and Mia Chong-Hanssen
Studio Manager: Shari Eiesland and Michael Frediani
Studio Artists: Cari Vander Yacht and Qiao Lin
Retouching: Peter Lindman
Photographer/Retouching: Gary Land

Go to Hell!

We wanted to take a more personal approach to the already fun EA Community Day. We wanted full immersion from the moment the attendees were greeted at the airport with signs that said "GO TO HELL" to them discovering cryptic copies of Dante's Inferno on their hotel beds. Creds:
CD: Aaron Allen, Eric Baldwin, Jason Bagley
Creatives: Dominic Orlando, Adam Heathcott
Planner: Matt Kelley
Account: Becca Milby, Philip Kirsch
SM: Maya Roberts
Studio Team:
Karen Koch
Katie Mcginely
Sam Tudyk
Julia Dickey
Alice Baldwin
Ademar Matinian
Patrick Abbey
Malia Killings
Eric Blad
Aaron Lee
Sarah Hollowood (just a little bit)
Angie Mauer (just a little bit)

The following link is from a recipient of a Dante's Inferno kit. http://www.destructoid.com/custom-dante-s-inferno-books-are-things-of-nightmares-132666.phtml

LOGIN: FAIL

link From: Play Him Off Keyboard Cat.

Nike: MVPuppets

Creative Directors: Alberto Ponte, Jeff Williams
Copywriter: Edward Harrison
Art Director: Matt Murphy
Senior Agency Broadcast Producer: Matt Hunnicutt
Broadcast Producer: Jessica Staples
Agency Head of Broadcast Production: Ben Grylewicz
Account Team: Jarrett Dube, Alyssa Ramsey
Media Team: Daniel Sheniak, Tenny Park, Christina Ruiz, Emily Leonard, Tom Winner, Seth Zarkin and Crystal Moore
Planner: Desmond Marzette
Project Manager: Abby Marten
Art Buyer: Krystle Mortimore
Studio Manager: Sarah Starr
Studio Artists: Rob Mumford, Rehanah Spence
Retouching: Frazer Goodbody & Sef McCullough
Print Producer: Denise Hanggi
Executive Interactive Producer: Marcelino Alvarez
Interactive Producer: Mary Alberque
Interactive Design Director: Sean O’Brien
Interactive Designer: Kiem Vu
Interactive Developer: Laurie Brown, Trent Johnson
Business Affairs: Amber Lavender, Laura Caldwell

Dan is a big ad man

Well Dan received his Clio Award for a Life Time of Achievement at the Hard Rock Hotel in Las Vegas last Wednesday. At the ceremony we premiered the latest creative work by the almost as old, feted and accomplished Jim Riswold. Jim is just back from retirement for one week but has already written, approved, produced and starred (naturally) in a music video honoring Dan. Matt Hilber directed and edited with special assistance from Christin Spagnoli and Monica Raines.

Sex Sells

Geoffrey Miller

Author of Spent: Sex, Evolution and Consumer Behavior

20 May
1 pm
6th Floor Cafe

If you can’t make it, he's speaking that evening as part of Peter's amazing lecture series (http://illahee.org/). But here’s a chance to get up close and...uh...personal. Apparently, he’s a bit ad-obsessed and should bring some great outside perspective to our daily grind.

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Why do we buy what we buy?

Geoffrey Miller illuminates the unseen logic behind the chaos of consumerism.

Miller applies evolutionary psychology-the compelling science of human nature-to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture.

Miller explores the hidden factors that dictate our choices in everything from the Sims to Rolex watches, from L'Oréal lipstick to the Hummer (RIP).

Miller examines:

* Why luxury car brands advertise in places such as GQ (it's not why you think)
* Why kitchen appliances are now made of high-maintenance stainless steel
* Why all cosmetics aim to portray women at their highest level of fertility
* Why we're suckers for products such as Smartfood, Smartwater,Smart Cars
* Why marketers would never use the word "intelligent" in such products
* How people advertise their traits through their car choices and iPod play lists
* Why simple IQ tests would threaten the supremacy of Ivy League universities
* Why owning a pet and keeping it alive is a good signal to a potential mate
* The real reason so many exercise machines are unused
* Why men are supposed to spend two months' salary on engagement rings

Geoffrey Miller is an evolutionary psychologist and author of The Mating Mind.

W+K=MAKE - Art Show benefiting Room to Read

Welcome to our global art show! The show features artwork from employees across all disciplines and represents all of our global offices including Amsterdam, Delhi, London, New York, Portland, Shanghai and Tokyo. In keeping with W+K’s dedication to supporting charities that provide educational opportunities, all proceeds from the show will benefit Room to Read.

The exhibit is being held in W+K’s Portland office and is free to the public with an opening party on First Thursday, May 7, from 6 to10 p.m. The exhibit features artwork of various mediums, craft, sculpture, music, and film & animation. 

The opening party will include live musical performance by two deejays from W+K’s Portland office: DJ Safi and DJ The Perfect Cyn. Newly launched in-house radio station WK Radio plans to play music exclusively by W+K employees the evening of the event. 

 “W+K is an idea company that isn’t solely an ad agency,” says Portland Executive Creative Director and W+K=MAKE co-conceptor Susan Hoffman. “It’s a place where every employee can explore creativity.”

Global Executive Creative Director John Jay and co-conceptor of the event further notes, “W+K=MAKE is an expression of our agency culture, which has long celebrated and supported the ideas and passions of the individual. With no regard to the artists’ job title, position or seniority, this will be our most intimate creative expression ever. This is a demonstration of passion from those we are so proud to work with every day.” 

All purchases of artwork can be made online at www.wkmake.com beginning May 7, 2009. One hundred percent of sales proceeds goes to San Francisco–based Room to Read, an organization that provides education in developing countries by establishing libraries, creating local-language children’s literature, constructing schools and providing education to girls. 

About Room to Read

Room to Read is an innovative nonprofit leader dedicated to promoting and enabling global education. This is done by establishing libraries and schools, publishing and distributing local-language children’s books and providing long-term educational support for girls to pursue and complete their secondary education. 

Coraline is the People's Voice

From Renny Gleason:

W+K is this year's "People's Voice Winner" and "Webby Award Winner" for 'Best Use of Animation or Motion Graphics' for the Coraline website developed for the Laika feature film. The "Webby Award" is awarded by a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities. The "People's Voice Winner" is chosen by the community-at-large through an open ballot.

You may remember the Coraline premiere a few months back. This post has all of the collateral pieces made for the movie and more importantly all of the people who worked on the project to make it a great success.

View the website here: Coraline.com