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August 20, 2008

Comments

stephen giem

awesome, so good

Alexander Radsby

Haha. That was amazing. So good!

chris

funny, I just watched Being There a few days ago. :)

Brieuc

Excellent

Brieuc

Excellent

Brieuc

Excellent

Jen

Hey, Levinator25 is my brother, and from someone in advertising as well, I think you did a kick-ass job with this. (He does too!) Kudos.

Ooops

Looks like EA doesn't want to share credit on this. Not cool.

http://is.gd/1SlV

---------

Electronic Arts, one of the world's largest video game publishers, does its viral marketing in-house. "We've done a lot of viral videos," said EA Sports President Peter Moore. "We believe we're reaching a younger audience than with network television."

And because there's not much involved in viral campaigns — beyond getting the OK from Tiger and then shooting and uploading the video — companies can do it without hiring outside firms. Such campaigns aren't "something you can manufacture," Moore said. "You can't actually push it, because [savvy Web surfers] reject that."

Correction

Correction: The story originally stated that Electronic Arts does all of its viral marketing in-house. Wieden+Kennedy, the ad agency EA uses for its TV commercials, actually organized and shot the Tiger Woods video.

Ed Hardy online


Don't try to hard,the best things come when you least expect them to. Don't cry because it is over,smile b ecause it happened.

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I really don't find these features like Jesus Shot amusing. This makes the game more unreal and it sucks..

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tiger is the world's best
whatever they say or in spite of criticism of his behavior is nothing compared

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