The Girl Effect

There are 600 million adolescent girls in the developing world and they
are ready, willing, and able to end poverty.

It's called The Girl Effect.

The ability of adolescent girls in developing countries to bring unprecedented social and economic change to their families, communities and countries. For example, studies show that woman reinvest 90% of their income into her family but a man will reinvest 30-40%. This website provides the tools for girls and women to learn and spread the word.

Good job team!

Client: Nike Foundation
Agency: Wieden + Kennedy, Portland
Executive Creative Director: Jelly Helm, Steve Luker
Creative Director: Tyler Whisnand
Copywriter: Jessica Vacek & Ginger Robinson
Art Director: Julia Blackburn
Logo Designer: Rebecca Kading
Studio Manager: Wendy Martenson
Broadcast Producer: Melanie Fedunok
Content Producer: Krystle Mortimore
Production Company: Curious Pictures
Head Of Production: John Cline
Executive Producer: Mary Knox
Producer: Nathan Jew
Creator: Matt Atkins
Editorial Company: Joint Editorial
Editor: Peter Wiedensmith, Katie Turinski
Interactive Art Director: Paul Bjork
Interactive producer: Jeremy Lind
Development: Grow Interactive

Comments

[Anthony Vagnoni]

Hi guys...thanks for posting this. I do p.r. work for the production company (in the interests of full disclosure), and would like to point out that the all-type video that appears on this site was directed by manvsmagnet, who is with Curious Pictures in NY. He's actually Matt Smithson, a recent SCAD grad. Just wanted to make sure he got some credit for his contribution.

--Anthony

[Jo Graham]

Wow! - what a fantastic and effective piece of work - communicating such an inspiring message

-- Jo

[CrazyVirgo]

sweet!!!! it's about time work like this was created. i love that it's just a story, no visuals.
Julia, awesome stuff. xo sarah pickerel (from seattle)

[Nathaniel Whittemore]

AWESOME work. Follow up: http://socialentrepreneurship.change.org/blog/view/awesome_design_watch_the_girl_effect

[laura black]

what is the music used in Girl Effect? Can I download it? Who did it?

[Dekortage]

I really like the style of this video. It's almost too fast to read, but not quite... and the music is perfect.

EngenderHealth, another nonprofit, has a video with a similar style text (see http://www.youtube.com/watch?v=_FK2pzLAdgQ) but they definitely put their own twist on it, unlike the copycat Starbucks ad.

[Marci Imes]

Bravo...The message is powerful and inspiring and...so very true.

My congratulations to the entire team.

[Neet]

Another confirmation, say it loud--girls rock!! and good investments.

[Steve]

I really enjoyed this video and the successful use of music and kinetic typography. Could you please list the music credits too?

Well done to everyone involved with this.

[Ed Hardy online]

Don't try to hard,the best things come when you least expect them to. Don't cry because it is over,smile because it happened.

[Nadia]

I really really love the music in The Girl Effect. Is it available for download...?

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The ability of adolescent girls in developing countries to bring unprecedented social and economic change to their families, communities and countries.

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Why do musicians write songs where the 5th chord (or V chord) is major rather than minor? Why not Am, Dm, Em? Why Am, Dm, E7? Is there some "better flavor" to using E7 instead of Em? And why isn't the G# for that chord included in the key signature? It would be better if the sharp was included in the key signature instead of having to write it every time it is used. Why not?

[Will]

This is the most moving ad I've seen in years. I actually donated money (something I too rarely do).

[Maria Eduarda Selva]

I love the music in The Girl Effect. Is it available for download?

[Nike pas cher]

Frankly speaking,I have really learned a lot from you. And now I know more than before.