Nike has launched an integrated marketing campaign for its Zoom footwear line tagged “Quick is Deadly” that includes print, broadcast, digital and PR applications. Individual print ads, via Wieden & Kennedy, Portland, feature Chargers RB LaDainian Tomlinson, Suns guard Steve Nash, sprinters Asafa Powell and Sanya Richards and runner Lauren Fleshman. Tomlinson appears in 30- and 60-second TV ads directed by Michael Mann. W&K and Ensequence partnered to create an iTV element available to Dish Network subs with DVRs where viewers will be able to navigate through the ad to learn about the product and watch additional footage. iTV will also allow viewers to experience the ad from Tomlinson’s point of view. A digital application, via W&K and R/GA, includes interactive video content at Nike.com. Meanwhile, Nash is appearing on an 80-foot billboard.
And if that was not enough, a Nike.com take over. Visit Nike.com.
Print
Photographer - Gary Land
Art Buyer - Alicia Kuna
Writer - Joe Staples
Art Director - Shannon McGlothin
Account Director - David Beauvais
Studio Artist - Rehanah Spence, Anna Gatewood, Shaun Sundholm, Dani Guralnick
Studio Manager - Michael Frediani
Creative Director - Steve Luker
Retouchers with 10,000 hit points - Frazer Goodbody and Pete Lindman
T.V.
"The Plan"
Director - Michael Mann
Writer - Joe Staples
Art Director - Shannon McGlothin
Editor - Angus Wall, Chan Hatcher, Rock Paper Scissors
Agency Producer - Matt Hunnicutt
Assitant Producer - Jessica Staples
Creative Director - Steve Luker
Post visual effects - Assylum
Sound Design - Ren Klyce
Account Supervisor T.V. & Print - Byron Oshiro
ahem. It's like I'm dead already. Just because I didn't stick around to put the stamps on the shipping envelopes? Kuna lasted three weeks longer than I did and she made it. What's the official cut off point?
Posted by: David | August 07, 2007 at 05:49 PM
fuck off back to Peru you cunt.
Posted by: joe | August 10, 2007 at 05:03 PM
The new football spot with the music from Last of Mohicans is fantastic. love that movie.
PS. DEcho is a coworker of mine and previous poster on these blogs the opinions and views expressed by him are purely those of DEcho and in no way reflect the opinions or views of myself
Posted by: Jay Diesel | September 10, 2007 at 02:11 PM
Don't try to hard,the best things come when you least expect them to. Don't cry because it is over,smile because it happened.
Posted by: Ed Hardy online | January 04, 2010 at 05:11 AM
Football is very intresting game and iTV will also allow viewers to experience the ad from Tomlinson’s point of view.
Posted by: accounting homework help | July 07, 2010 at 11:45 PM
Frankly speaking,I love these pictures.So cool.
Posted by: Nike Rifts | August 05, 2010 at 02:43 AM