Unlike a urinary track infection in a water buffalo meandering outside Bangalore, the work does not stop from pouring out the doors of WK Portland. Old Spice is the latest to add to the flow with it's kick off campaign happening this weekend. After almost a year of strategic and creative development, organizational sell-in and a great deal of blood, sweat and trips to Cincinnati, the Old Spice campaign kicks off this Sunday's NFL playoff games. The brand campaign is supported by print which breaks this month and a microsite, experienceoldspice.com, which goes live this weekend. There is also great product TV and print for deodorant (launches mid-month) and body wash (launches end of Feb). So, enjoy the work, enjoy the games this Sunday and congratulate the team. Next to experience, perseverance...is everything.
I cannot wait to see what you guys do with this! It was probably the first nice smelling thing we saw in Romania after 1989 and it has remained somewhat of a landmark although covered in dust. Hope you tinkered with the packaging as well. Good luck!
Posted by: Bogdana | January 07, 2007 at 11:31 AM
speaking for the chicks -- we really LOVE it when men use old spice products -- puuuurrrr.....we're thrilled the product is doing so well (again).
Posted by: HeidiChick | January 08, 2007 at 07:12 PM
the website is so much fun and very well executed, congratulations!
Posted by: chris | January 09, 2007 at 10:48 PM
I started using Old Spice after somebody brought some from the US. I liked it very much, also I did remember the comercials and I was really tired of the other main stream products (sounds like a testimonial, wait, it is :P).
The thing is, I can hardly find Old Spice in Romania. I usualy buy it from a contraband-looking subway shop :P Hope it will be available widely after you guys bring it back into attention.
Good luck!
Posted by: iancu | January 14, 2007 at 07:32 AM
I couldn't have come up with a more uncomfortable analogy for a copious outpouring of work if I was suffering from a urinary tract infection myself. No.
And I concur with Heidi. Chicks dig it. And they dig men of experience. Yowza!
Posted by: katie | January 15, 2007 at 08:22 PM
Hi I liked your note, add your site to your bookmarks.
Posted by: RamonGustav | August 25, 2010 at 12:09 AM