Because Daily Calendars Are Boring (But Not This One)

It's Different Calendar Image2

It’s late December. You’re standing in line at the bookstore last-minute gift shopping on Amazon when you remember that you’ve forgotten to buy a present for your loyal, patient desk-mate (ugh, how could you?!).

“Aha!” you think. “A daily calendar. It’s both decorative and functional. Surely this will make up for that time I left that salami on rye in our shared desk drawer before going on a shoot for 10 days!”

Well, no, it won’t. And it’s not because we still can’t get the lingering odor of spiced meats out of our keyboard.

“Those are the worst,” said W+K copywriter Brooke Barker, referring to daily calendars like “Only Dachshunds 2015″ or “Origami-A-Day” (not drawers full of salami.) “You get tired of them after only a month or two.”


“You don’t get tired of daily Far Side comics,” said former 12-er (and current copywriter at another agency) Boaz Frankel. “Or–when it’s a different thing every single day of the year.”

That’s why Brooke and Boaz have created a daily calendar that is different every day. It’s called the “It’s Different Every Day Calendar” and you can pre-order one now by backing their Kickstarter.


So how did this project come about?

“We both like calendars,” Brooke said. “We both have five-year journals.” (Boaz is currently on his third year of writing in his.)

“We started talking about making our own calendar a year ago,” Boaz said. “We went to the Olympic Peninsula in the summer and planned it out. By the end of the weekend we’d done, like, a fifth of the year.”

And what kind of things might you find in the “It’s different every day calendar”?

“Mazes,” Brooke said. “Animal facts. Tips for talking to strangers at the bus stop.” (The tips, she says reassuringly, are more than: “Don’t.”)


“I like the idea that we’re spending a whole year with people,” Brooke said.

They also say that they want there to be an online component, where people can post photos of the things they’ve made or done with the calendar’s interactive pages.

“It’s gonna be a sweet year,” she added.

If you love fun and want to make your or someone else’s 2015 approximately 313 times better, get your own “It’s Different Every Day Calendar” now.

Missed PIE’s 5th Demo Day? Get The Goods Here

pieheaderPIE (Portland Incubator Experiment) is a Wieden+Kennedy supported nine-month-long startup accelerator here in Portland, Oregon. This year marked the program’s 5th demo day (congratulations, everyone!) and this year’s class did a stellar job pitching to potential investors.

If you missed it, here’s the pertinent info:

Documentation of this years’ PIE class companies

Watch videos of each startup’s pitch here

A great summary from the Portland Business Journal, and a gallery of photographs from the day

PIE co-founder and managing director Rick Turoczy’s writeups: before the event, and after the event


photo via uklc on Instagram

Stay tuned as we track the growth of these awesome companies!

W+K at Design Week Portland

Music: Les Sins, “Bother”

Our own W+K Studio is going to be at Design Week Portland, and you can have a peek into their creative process for a limited time.


Design Week Portland has a few more details here.

RSVP to the Design Week Portland event here:

Come see the Goodness Workroom:
Thursday, October 09
6:00 PM to 10:00 PM

Friday, October 10
3:00 PM to 8:00 PM

Saturday, October 11
12:00 PM to 6:00 PM

Pond Gallery
920 West Burnside
Portland, Oregon 97209

“The Baddest” and the Cutting Room Floor

leefieldsbaddestA big part of advertising is leaving things on the cutting room floor. In the long run, you learn to justify the decision, live with it, or come to realize it was for the best.

Much of “The Baddest,” a Nike campaign in support of Kevin Durant’s seventh signature shoe, was shot in Memphis, Tennessee this past April. It only made sense to bring the music of that city into the mix. After all, nothing says bad like decades worth of Southern Soul, especially when so many of the musicians who helped create that sound are still working musicians in that city.

We made a pilgrimage to Royal Studios to cut a track with the legendary Hi Rhythm Section. We brought in Brooklyn-based vocalist Lee Fields to carry the lead on a song written for the campaign by William Bungeroth and Julie Nichols, arranged and stylized by Chicago’s J.C. Brooks and the Uptown Sound. That song—called “The Baddest”—was about the exact quality that makes Durant such a great basketball player and the musicians on the session such battled-tested pros.

We got to hang out at the studios, totally incognito, while the Hi Rhythm Section cut their demo of the track. And then we made another trip back for session with Fields, so we could film the proceedings and use bits of it in the spot. When we shipped in June, the spot had none of the footage and not a single second of music recorded at Royal.

The chance to record at Royal was life-affirming, life-altering, and everything in between. Although it didn’t work in the edit, we found a way you can hear it so that experience—and the music—don’t go to waste.

“The Baddest”
Written by William Bungeroth and Julie Nichols
Arrangement by J.C. Brooks and the Uptown Sound
Performed by Lee Fields
Performed by Hi Rhythm Section