Rad news for student from the age of 17-24 who are into entrepreneurship and design-driven innovation: PIE will be co-running a manufacturing design challenge created by the New York based Breaker Project, called the Future of Stuff. The deadline is next week; check out the post below for more details. Continue reading
For all you ad geeks out there, we’re pretty damn pumped to share something very special with you. We’ve uncovered the first-ever ads made by Messrs. Wieden and Kennedy, Nike’s first-ever nationally broadcast work. Until today, two of these were considered lost and never vaulted. Our digital librarian Phoebe Owens has spent the entire time she’s been with W+K searching for them, alongside Nike historian Scott Reames, with the help of David Kennedy. Today, some old, poorly-labeled tapes proved to have what we’ve been searching for. Continue reading
Today we have a guest post by UX Lead Jason Sack, on the making of Sony’s lauded “Be Moved” interactive site.
Concept to Code
Making the Sony Be Moved Site
By Jason Sack
Last September, we were asked to build a site for the new Sony brand work—a destination where the various parts of the campaign would live. The dreaded word “hub” was even uttered at some point. The bar was set high for the campaign, and the site had to be an experience in its own right. Continue reading
All of our spots from the 2014 Super Bowl: Maserati, Coca-Cola, and Turbo Tax.
Maserati – “Strike”
With the launch of the Ghibli, Maserati moves into the mainstream luxury car market for the first time in the company’s history. Armed with their skill, effort, cunning and willingness to do the unexpected, they have ventured into the land of huge, lumbering automotive giants. This spot is a poetic reflection about the spirit of Maserati as they step out of the shadows and onto the global stage to strike.
Turbo Tax – “Love Hurts”
Other teams and Seans can ruin big days. But this time there’s a way you can win.
Coca-Cola – “It’s Beautiful”
The only thing more beautiful than this country are the people who live here. Watch and discover why #AmericaIsBeautiful.
Behind the scenes of “It’s Beautiful”:
Coca-Cola – “Going All The Way”
Watch Coca-Cola’s Game Day ad about an American underdog chasing his dream. As a company that believes every kid should have this opportunity, Coca-Cola has donated $50,000 to Boys & Girls Clubs of America.
Behind the scenes of “Going All The Way”: