W+K PORTLAND

WK gets Hand Jobbed

One day Mike Perry made this book called Hand Job. Every art director on earth bought the book. Then he showed up in our studio. Everyone got really excited. We decided to cut up a bunch of paper and make a zine Mike Perry style. Enjoy!

GO FORTH

Our first integrated campaign for Levi's is a call-to-arms with an optimistic message: "Go Forth."



As the sweat of New World desperation enveloped the West Coast of America in 1873, the Levi's brand was born. In recent times, the deep sense of purpose that birthed America has been obscured. Now is a time of self-reckoning, not dissimilar to the America of back when. With the words of Walt Whitman, Levi's is using inspiration of old for new times. Whitman was an optimist at a time when it was easier to be a pessimist and believed in the strength of the individual. He lived through the Civil War, one of the darkest periods in American history, and drew strength from the struggle.



The inaugural TV spot "America" sets the tone for the new campaign: America is going through a challenging time, but the American spirit of self-reliance will persevere. The audio used in the commercial is widely believed to be an original wax recording of Walt Whitman reading four lines of his 1888 poem “America.”



Shot locally in Portland, "O Pioneers" expands on the Go Forth message with a 1950's Smithsonian recording of Walt Whitman's poem “Pioneers! O' Pioneers!” playing over footage of new American pioneers.


















In print and OOH, the Go Forth campaign sets out to capture the spirit of young American pioneers and provide some honest inspiration. Something to remind us how the individual is resilient, strong, and capable of anything. Photographer Ryan McGinley's work embodies this Go Forth spirit. For the last six years, he has photographed friends on road trips across America and has made his name as one of the leading young artists of the new generation. He captures the energy and freedom of youth with wit, honesty, and feeling.


Levi.com - Check out the site here.











NYT July 4th ad.


Interactive turns the Go Forth message into a call to action, drawing inspiration from the historic want ad placed by famous explorer Ernest Shackleton. The New Declaration is a fresh look at the document that founded this country, letting people add their own voices, thoughts, and opinions to the original text.











The New Americans is an interactive art project, asking people to submit their videos, images, thoughts, and feelings about this country. It's a collective look at the state of our nation today, one that will paint a portrait of the voices in a changing country.


Credits:

Creative Directors: Danielle Flagg & Tyler Whisnand

Creative: Julia Oh, Julia Blackburn, Azsa West, Rudy Adler, Jennie Hayes, Rob Kendall, Ben Carter, Zambuki

Account Management: Shelley Stevens, Maggie Entwistle, Tamera Geddes, Diana Gonzalez, Taryn Lange

Interactive: Sean O'Brien, Kris Hanson, Jason Tarantino, Trent Johnson, Guillaume Mathieu, Nathan Bell, Destin Young, Sage Baggott, Christine Ellsworth, Christine Vo, Mark Shepherd, Nick Bauer, Kiem Vu, Scott Kleiner, RENNY!

Studio Artist: Steven Denekas, Loren Boggs, Erin Sorenson, Christina Piluso, Karen Koch, Paul Levy

Studio Manager: Lis Moran

Strategic Planning: Andy Lindblade, Allison Bonner, Christina Perry

Media: John Rowan, Jon Carlaw

Project Manager: Jane Monaghan, Stacy Grogan, Emily Longfield

Retouching: Kyle Pero

Proofreading: Brie Spicer, Liz Upchurch, & Rachel Miller

Print Producer: Deborah Hyde

Art Buyer: Natalie Flemming

Directors: M.Blash, Cary Fukanaga

Broadcast: Jeff Selis, Elliot Graham, Julianna Montgomery

JOINT: Patty B!, Peter Wiedensmith, Elliot Graham, Terra Cloyes

Business Affairs: Teresa Lutz, Jessica Sinn, Cynthia Valenti

PR: Joani Wardwell, Christin Spagnoli, Jane

Accounting: Tara Allender

Thanks Guys

Thanks to everyone who has contributed to this blog. It has been an honor to support and champion our time together.

This is Tony Frusciante.

Over and Out.

All you got to do is listen.

Dan Wieden's recent speech at the 4a's. http://www.calderaarts.org

W+K Shanghai 3

Year 3 book from W+K Shanghai commemorating the work from the past year.

We're gonna rock down to Webby avenue

The Webby Awards people (“Weebans”) asked for our help to design the look and feel of the award show this year. We figured this was a good opportunity to use our insider “insights” and general love for the Internet to produce work that would communicate to the top “webmasters” of 2009 on their level.

The program books were made out of paper and ink, so they were not eligible for a Webby Award. However, they are usability-focused and encourage social networking. In fact, we designed two covers, so that award show participants would “interact” with their gala table neighbors.

The back of one cover features a customizable “avatar” mask that you can cut out and wear. The other explains how similar the Internet is to cave paintings. It’s true if you think about it for long enough.

The table of contents was designed as an expandable navigation menu, something many Webby Award winners would be familiar with. We also made a paper version of a bookmark. Works very similarly to a regular Internet bookmark. Winners packet materials: Special thanks to Kate Bingaman-Burt, who did beautiful portrait illustrations of famous Internet celebrities, like Jimmy Fallon.
By the way, we won a Webby Award as well! This had absolutely nothing to do with that. Nope. Nothing at all.

Special thanks to everyone who worked to make this happen:

Amy Carlton
Matthew Carroll
Danielle Flagg
Tony Frusciante
Lauren Glazer
Marco Kaye
Philip Kirsch
Michele LeFore
Jason Schwartz
Erin Sorenson
Tyler Whisnand
Kay Zerr

Art & Copy

"ART & COPY reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”); ....Directed by Doug Pray (SURFWISE, HYPE!, SCRATCH), ART & COPY captures the creative energy and passion behind the iconic campaigns that have had a profound impact on American culture. Featuring rare interviews with the aforementioned industry legends, the film seeks to identify the elements that transform a slogan into a pop culture catch phrases....'The movie looks at advertising not as products flying off the shelf but as the work of a few American heroes who feel passionately about their craft, ideas, and the ability of ideas to change how people feel.'"

Source: Monoscope

From the Basement

Luke Dreyer gave us a heads up about a project that WK London and Nokia are putting together for The Dead Weather, Jack White's new band.

"I’ve been put on a Nokia project promoting a performance of Jack White’s new band The Dead Weather. You can read all about it at http://www.ftblive.com. It’s amazing. Basically, it’s a free broadcast-quality stream of the band playing in the studio of long time Radiohead producer Nigel Godrich. The bands nearly brand new and they’re very good - think The White Stripes with more people. The show broadcasts in Portland at 1 p.m. next Monday and everyone in London would love it if you would take a minute to watch the feed. In the meantime, check out FTBlive.com for a behind the scenes look at the band during the build-up to the show and tweet your support if you have a minute."

Thanks Luke. On the From The Basement site, there are great clips from several artists.

Celebration!

The AV Blowout Sale!